Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?   In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement.    Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.   IN THIS EPISODE YOU’LL LEARN: Why everyone’s Facebook Ads campaigns died after the iOS 14 update The big problem with Facebook’s Conversions API Why you need Zapier and Hotjar (and everything you need to know about them)  How to get the exact data iOS 14 is trying to stop you from getting  

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.   Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.   IN THIS EPISODE YOU’LL LEARN: How to build simple lists, directories, and helpful resources for your customers The #1 absolutely guaranteed way to make a post go viral (just kidding) What 3 axes you want to hit when you create a piece of content The problem with current search technology and what to do a

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?   In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?   Listen in as John answers all these questions and more.    IN THIS EPISODE YOU’LL LEARN: Why the binary nature of ecommerce makes it work better with Performance Max Which campaign you need for an ultra-niche business Why you have to choose between Performance Max and Smart Shopping How Performance Max takes what’s working and amplifies it    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Create a Performance Max Campaign (Google Help) DM @kasimaslam on Twitter with your feedback on today’s episode.    OUR PARTNERS: No L

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.   Listen in for a very engaging and entertaining dialogue between two brilliant minds.   IN THIS EPISODE YOU’LL LEARN: Which woo-woo rituals Kasim absolutely swears by and how they changed his life  How the hosts approach fitness training very differently The one campaign you need to be running right this minute What Kasim believes is the biggest missed opportunity in the space of marketing   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Miracle Morning (book

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization.    In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?   Listen in to gain a better understanding of what it takes to run a successful online business.    IN THIS EPISODE YOU’LL LEARN: How project management tools help with optimization Two of Alicia’s favorite project management tools What a creative bodyguard is and why you need one in your company Tips for giving feedback in a respectful and collaborative way   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Daniel Green on Linked

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.     In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.   Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.   IN THIS EPISODE YOU’LL LEARN: How a strategic two-email campaign could get you a 60-70% open rate How to know if you need more leads or a better conversion process Ways to analyze your “leaky bucket” and reverse engineer it logically Something you absolutely need in your life right now (that you might not realize)   LINKS AND RESOURCES MENTIONED IN

How can you get around the new iOS updates in a way that’s legal and also works?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.   Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.   IN THIS EPISODE YOU’LL LEARN: Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t) Valid concerns about Facebook’s Conversions API Gateway What you need to know about the Facebook pixel How to hack the system without getting in trouble   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Kasim’s Facebook Traffic Hack on Yo

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand.    Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.     IN THIS EPISODE YOU’LL LEARN: Everything you need to know about ATT, EMQ, and AEM How to use first party data to create your own attribution model What server-side tagging is and what makes it powerful What Facebook’s Conversion API Gateway means for you   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow @ralphhb and @kasimaslam on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?   Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved.    Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.   IN THIS EPISODE YOU’LL LEARN: How to balance customer acquisition with nurturing/retaining existing customers Why/how you need to look at your marketing very differently than you used to What can happen if you fail to focus on your email game How to make your returning customer

What are the newest Google features, and what do they actually mean for your business?   “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.   Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.   IN THIS EPISODE YOU’LL LEARN: Why offline conversion tracking on the back end is actually more effective Where to find out about Google updates early Why Kasim doesn’t want to be a Google Premier Partner Why Google will try to change your bid

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.   Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.   Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more. IN THIS EPISODE YOU’LL LEARN: Why view-through conversions are controversial in the Facebook ad space  How to get around frustrating Facebook algorithms Small changes in Facebook Ads Manager that add up to a

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.   John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display.    You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.   Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you.    IN THIS EPISODE YOU’LL LEARN: How to allocate dedicated budget to your highest value campaign types  Which campaigns are most powerful and why The science behind the magic o

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.   Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.    Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data. IN THIS EPISODE YOU’LL LEARN: Why you should send cold traffic to FB Messenger or IG instead of a website What kinds of questions to use in an effective assessment sequence A 30 to 60-day chat sequence

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes.    Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.   Listen in for some marketing and messaging wisdom from the best in the business.   IN THIS EPISODE YOU’LL LEARN: How to build your own community and media b

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.   This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.   John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.   Listen in for some powerful innercises that can literally change your business—and your life.   IN

There’s got to be a way to make more money this year without working longer hours, right?  Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs. Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: Tips for getting in front of people and getting the head nod factor Ho

If you want to survive in the traffic world as it currently exists, you have to innovate.    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.   Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.   And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: Everything you need to know about Facebook click ID How Kasim’s Facebook hack go

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.   In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was.    Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.   IN THIS EPISODE YOU’LL LEARN: Which basic principles of marketing to get back to first The red flags to look for when someone’s trying to sell you B.S. How to break through your biases to innovate and solve problems How Kasim’s team fixed the iOS blindspot (to some degree)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ti

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.    In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.    Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.   And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What Facebook ads and Google ads c

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.   In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential.    Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What a joint partnership looks like in a real life business example Why 2021 is a great time to sell your business How the aggregator model allows you to focus 100% on what you do best  Why you need to be able to prove your valuation and how to do it   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your revi