Do It For The Process

This episode is SO precious (stay til the end to hear my whole heart MELT). I sat down with two of the most beautiful parents/artists I know and we talked about balancing, blending, and maintaining your whole self and your studio practice while also being a mother.  Hint: balance is a juggling act, everything comes back around, you are capable of SO much more than you imagine, and also you don't have to do anything at all but love yourself and love your kid(s).  Please let me know what comes up for you as you listen! You can always reach me at learn@emilyjeffords.com    Meet Cait and Skye! Caitlyn Zarate is my Program Manager and keeps Making Art Work and The Collective (and so much more) running smoothly so that I can be an artist and mother! Visit Caitlyn on Instagram.  Skye Como Miller is our Community Support Queen. If you've felt a warm glow from our community, emails, or social media, it probably had Skye's touch! Check out Skye's Instagram and Website   Want to WATCH this episode? Head to my YouTube  

Being human is hard. Let your creativity make it easier. Your creativity is boundless, your imagination is unyielding, and the weight of this world is unrelenting.   Vyana Novus joins us in this very tender and open discussion on creativity, trauma, beauty, and safety in this interview-episode. You will walk away feeling so deeply seen and reminded that pain is integral to our growth and often plays a part in the creation of good art. Vyana is one of my dearest friends and we talk like two people who have a deep understanding of one another and a lot of mutual admiration -- but you're also going to hear a lot of curiosity and vulnerability as we get into some deep topics.     TW: We discuss SA, ED, intimate partner abuse, and trauma. Nothing is described in any graphic detail but I want you to be aware in case you are looking for a purely light episode. I have 100 others you can listen to. However, this episode is BEAUTIFUL and full of safety and love.    Visit Vyana's site (it's gorgeous) and fol

Hey there, friend! Welcome back to the Do It For The Process podcast – it's so great to have you here again. I've been pouring my heart into creating a fresh body of work in the studio and the painting process has taught me SO much -- yet again. Here's the thing I've realized: pleasure is the goal. Finding joy in the process is everything. Sometimes your own happiness can be the only goal -- in and out of the studio. Trying things that excite you and feel new can make the entire process come to life. I've learned to embrace imperfection, to savor every moment of creation without worrying about getting it just right. And you know what? It's been so liberating, especially when I start painting within my life rather than trying to carve studio time out of my life. Now I try to create in flow AND flow in and out of my studio as I'm led by desire. Even when that means I involve my little one in the creative process. It's honestly so fun to create and paint WITH him.   Perfection is boring. Let yourself create wh

Get the full experience and tune into the workshops (and get all the conversation, Q&A, extra goodness, and worksheets) HERE. The Share the Work videos are available through March 21st!  MAKING art WORK Share the Work Emily Jeffords' art Instagram TikTok if someone buys something for their home or themselves, they want to enjoy that thing. In order to enjoy something, we have to VALUE it. In this episode, we talk about all the ways we might be devaluing our own art and efforts before ever showing our work to someone else!  As you let your imagination expand, your aspirations will follow. And your aspirations will soon turn into goals   So much of Making Art Work is deeply practical – HOW TO grow a business around your art, when to take certain steps, the methods that make the magic… but so much of the work we do is loosening the mindsets that keep us from creating bravely and sharing our work well.  This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every singl

Tune into the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!  MAKING art WORK is OPEN! Learn all about this life-changing and STUDIO-GROWING masterclass HERE.    So far we’ve talked about The 3 things you must know to sell art online, how to know if your art is worth selling, and TODAY, I’m sharing 5 super practical, actionable tips that you can use to support your work in the world. Marketing your art in 2024 is very different than marketing in 2014, 1924, 1400...  We have had to evolve exponentially as Creative Entrepreneurs.  We have SO much freedom and creative control over our work and careers.  The ability to meet collectors on our own -- the ability to grow and expand our work as we would like...  it's all very exciting!   Wondering where you can go to meet all these amazing, elusive collectors?  Let's talk about marketing your work in 2024!  If I were to choose only 5 areas to market, it would be these: Email Marketing

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!    Let’s get to the heart of the issue: You need to elevate your BRAND. Yep. You. You have a brand. I know… It's weird.  And also kind of fancy! Let's talk about what a brand is before we get all bristly and closed off. A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat…   Your brand is the feeling people experience when they come in contact with your work. How cool is that! Now, allllll the things mentioned above absolutely matter and help to convey your brand, but they are not the brand. >>>> You are in charge of bringing value to your work. Your work might be lovely and you are authentically sharing it with your audience, but if you’re not presenting it beautifully and effectively, they won’t have the chance to appreciate it. As you create

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!    Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love.    IS YOUR VISION COMING THROUGH IN YOUR WORK?   >> Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.    1 Understand why your work is worth being seen 2 Get clear on why your work matters to you 3 Look at your work from the outside; is it speaking in the way you intend? 4 How are you conveying the value of your work to others? 5 Define who your ideal audience is and where they feel most comfortable 6 How can you use empathy to

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!    Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love.    >>>> When you deeply understand that your work is worthy you begin to treat it differently. You begin to elevate it. When your work is elevated you VALUE YOUR WORK And then your audience can also VALUE YOUR WORK. This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!  G

SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.  Save your seat here!    Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you!  Automation > link in bio  Paid ads work so so well -- but make them niche and trust your voice to speak to the right people in the algorithm (again, be a genuine human)  Speak to your followers to encourage community. “People like us do things like this,” “you and I know” “If you've been here for a while” “Ok you already know this because of course you do…” “As we’ve talked about before” “Hi friends…” And then ask for the follow right up top in the caption  Educators are IN, influencers are OUT (algorithms are noticing a disintere

SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.  Save your seat here!    Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you!  Video > Photo (but photos are going to make a comeback and are definitely highly valuable -- however, prioritize video and video content)  Easy, natural, off-the-cuff, or "low-production" > high production (but high production will catch eyes and make a lasting impact) Personal contact > speaking to the masses (USE YOUR DMS, make connections -- more on this in the next episode!) There is SO MUCH more coming in this mini-series! Tune in tomorrow for part 3!   JOIN SHARE THE WORK! I can't say this enough. This 5-day worksho

Part 1 or 3: My TOP 10 Marketing Trend Predictions for 2024 for Artists and Creatives    Before we get into this NERDY and life-giving conversation, I have to tell you that SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.  You can save your seat here!    Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you!  Reach > following -- isn't that nice!! That vanity metric matters far less than the number of people actually SEEING and enjoying your content. So focus far more on that than on the number of followers. Don't get me wrong, attracting community members (followers) but if your followers aren't seeing your content either then what are we even doing here??

MAKING art WORK early bird is open until Saturday! Don't miss this opportunity to learn and GROW your business within 9 short weeks.    Remember, you are here because you create artwork that you LOVE. You are here because you long for your work to reach a wider audience and find your COLLECTORS! You want to create work and send it into the world and know that it will be well received by your people. Selling my work directly to my collectors has allowed me to sell to people all around the world, create freedom in my work-flow, and share my vision and perspective directly with my audience.   Download the beautiful workbook that accompanies this conversation: The How to Attract Collectors Workbook     Some helpful links for you: THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.  MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios  The DO IT FOR THE PROCESS Affirmation Cards   Tune into more episo

Welcome back to the Do It For The Process Podcast! This episode is a little vulnerable and a sweet look inside of my dreams, goals, and hopes for 2024.  Remember, your dreams matter. They are the source for all your goals.  Work to only set goals over things you can control. You aren't in charge of anyone else's actions or behaviors so setting goals that expect someone to do something (like buy your work or follow you online) isn't fair to you!    You are getting to hear an exclusive behind-the-scenes in The Collective, my membership for ongoing support for Artists and Creatives. If you're a member of the Collective, you can watch this session in our private member's space!    Some helpful links for you: THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.  MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios  The DO IT FOR THE PROCESS Affirmation Cards   Tune into more episodes HERE  

Get the (beautiful and FREE) workbook that accompanies this podcast here: emilyjeffordslearn.com    The holiday season is full of energy; and selling your work during this season can be one of the most thrilling things of all...   While it is full of cheer and festivity, these few short weeks can be super intense & stressful for small business owners (creatives especially)! The pace of the holiday season is out of step with the rest of the year, and marketing seems to happen at 10x speed. To make your presence felt online, you have to be SO LOUD. The energy is high, the sales roll in, and the generous energy is flowing. It’s thrilling (and also, quite draining). Want to know the secret to a thriving Holiday season? I’ll tell you right up front. HAVE A PLAN. Not sure how to do that? Well, no worries, I do! Grab a pen, and let’s get to work! I know selling can feel uncomfortable sometimes. Trust me. But offering the beauty you create is an act of generosity. And this is the season of generosity. Remember, y

MAKING art WORK is open but only through tonight! Fellow artist and maker, be honest… ☑ Have you spent years making artwork, expecting to reach that next level, while your revenue remains stagnant? ☑ Do you know you have good work, but feel like you don’t know how to talk about it? ☑ Are you tired of leaving money on the table because you don’t have the knowledge and tools to sell your work? ☑ Do you keep hearing other artists selling out their collections, but you are left scratching your head as to what actually goes into them? ☑ Are you in a season of burnout and have no idea how to reinvigorate that creative energy in you? I get it. Without the right tools and a clear roadmap, being a creative entrepreneur is isolating and lonely. You might feel like your ideal collectors are just out of reach or feel like you’re scraping by. You notice your business isn’t working, but you aren’t sure how to fix it or where to start! But it’s not your fault! No one has told you how to confidently share your work and buil

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we begin thinking about the story your website is sharing. Where is it guiding your visitors? What are you directing them into? Does your website feel like a living thing? Are you showing up as the guide? And how do you do that?   Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business. It's time to make a living with your art. Learn more about MAKING art WORK here. And visit my artist website to see how I put these things in play HERE.

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we begin thinking about your BRAND. How does your studio look and FEEL to others? What essence does it give off? How is it being felt by your audience and collectors? I offer tips for defining your brand and understanding your aesthetic. Your brand is far more than your logo or fonts or brand colors -- it's the essence of your business. This is where it gets SO fun.   Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business. It's time to make a living with your art. Learn more about MAKING art WORK here. And visit my artist website to see

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we're discussing the key questions you need to ask yourself so you can get to know your customers better, meet their needs more effectively, and grow a business that makes you happy AND them happy.    REMOVING DOUBT, CREATING TRUST, AND GETTING TO THE ROOT OF IT ALL.   Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business. It's time to make a living with your art. Learn more about MAKING art WORK here. And visit my artist website to see how I put these things in play HERE.

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we talk about what makes an artist's website effective -- leading to higher sales and more thoughtful engagement by your visitor, audience, and buyers.   A Creative person's website has the chance to tell a story, take the visitor on a journey, but most importantly, ELEVATE YOUR WORK.    Because you are connecting with your collectors online through a series of shiny screens and images, it is so important to connect with your audience. The passion and heart that come naturally from the artist may not translate as effortlessly online. Find a way to bring that extra passion and sincerity to your digital platforms.   Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving A

Join the LIVE Share the Work workshop + community HERE And be sure to download the workbook that accompanies this 5-day event.   As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best.    The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities.  Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.   over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!   Ready for this?    Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business. This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for succ