Growth Everywhere | Entrepreneurial Stories | Business Lessons

Sinopsis

A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.

Episodios

  • 3 Actionable Lessons You Can Learn from Tim Ferriss

    3 Actionable Lessons You Can Learn from Tim Ferriss

    12/06/2020 Duración: 04min

    Here are give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experiments. [01:26] Don’t make claims! Content that uses data does better than content that doesn’t. [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get. [03:27] That’s it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Tim Ferris The 4-Hour Workweek The 4-Hour Chef Warren Buffet Mark Cuban Leave Some Feedback:   What should we talk about next? Please l

  • A Crash Course on Scaling an Online Course Platform with Greg Smith, CEO of Thinkific | Ep. #360

    A Crash Course on Scaling an Online Course Platform with Greg Smith, CEO of Thinkific | Ep. #360

    10/06/2020 Duración: 34min

    Thinkific has risen to become the top searched course platform since their CEO Greg Smith last appeared on the show and today he joins us again to share some amazing updates. Our conversation with Greg covers the story of Thinkific’s evolution, and the company’s best practices for marketing, hiring, subscriptions, and corporate culture. We dive right in hearing Greg’s story about his college how-to blog for passing the LSAT that he morphed into an online course with the help of his software developer brother. Next up, Greg gives us a bunch of metrics about the company’s gross revenue currently, how much the average course creator would pay and earn using Thinkific, and which types of courses tend to scale. He also touches on some of the company’s strategies around getting course creators prepared to put their best foot forward and create packageable content that adds meaning to consumers for growing their own businesses. Our interview then moves onto the topic of hiring and staff, and we hear Greg's thoughts

  • 7 Marketing Lessons You Can Learn from Gary Vaynerchuck

    7 Marketing Lessons You Can Learn from Gary Vaynerchuck

    09/06/2020 Duración: 08min

    Gary Vaynerchuck has been innovating on different marketing strategies for years. But how does all that translate to tactics you can apply to your own business? In this bonus episode, we learn 7 things that Gary Vee does exceptionally well and if you take even one of these tactics and apply to your own business you can see incredible results!

  • Connecting with Your Audience Through The Ask Method with Ryan Levesque | Ep. #359

    Connecting with Your Audience Through The Ask Method with Ryan Levesque | Ep. #359

    08/06/2020 Duración: 39min

    Today we are very excited to bring you a conversation with the originator of the Ask Method, Ryan Levesque! Through his company bucket.io, Ryan provides businesses with the powerful weapon of the quiz funnel and he is here to explain exactly how this works. Ryan lays out a reminder of how powerful data is and the ways in which quizzes can provide your business with data and leads in a completely unique way. He shares the universal application of this approach and many examples of how his methods have been used to great effect. In our conversation, Ryan dives into some statistics from Bucket, what exactly they are currently offering and who it can most benefit. Ryan explains how using quizzes suits both established brands and new companies looking to build an audience from scratch and we also touch on the future of networking and events in the current pandemic and during its lasting effects. For all this, join us on the Leveling Up podcast today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s in

  • How Focusing on a Specific Niche Can Skyrocket Business Growth with Rick Carlson, CEO of SharpSpring | Ep. #358

    How Focusing on a Specific Niche Can Skyrocket Business Growth with Rick Carlson, CEO of SharpSpring | Ep. #358

    01/06/2020 Duración: 17min

    It is often said that niching down and making your offer specific to a particular need and section of the market is the key to success. Rick Carlson, our guest today believes that this idea is still under-appreciated. Rick is the CEO of SharpSpring, an all-in-one marketing automation platform that has experienced great success in its young life. We hear from Rick about his career in the marketing sphere, what he has chosen to give his attention to and the events leading up to the founding of SharpSpring. We chat about the company's base in Florida and why Rick decided to keep the company in his home state instead of one of the other startup hubs in the US. From there, Rick takes us through how SharpSpring approaches customer acquisition and their own marketing before we talk about finding the right type of customers and how he does this. The conversation ends off with the customary questions, with Rick opting to share his favorite business podcast instead of a book! For all this and a whole lot more from some

  • How Direct Mail Marketing Can Be a Game-Changer In Todays Connected World with Joy Gendusa from PostcardMania | Ep. #357

    How Direct Mail Marketing Can Be a Game-Changer In Today's Connected World with Joy Gendusa from PostcardMania | Ep. #357

    25/05/2020 Duración: 23min

    In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers. They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today. They mostly serve small businesses and are up to about 60 million in revenue this year! Their pricing model is competitive but not comparatively cheap, and Joy explains how she pegs this. We talk about the history of the company and the organic growth that Joy has experienced over the last decades. She opens up about her target audience and the ways that have provided her with the biggest opportunities to scale and grow her team. Joy credits a lot of h

  • How To Create A Launchpad Business (In Order To Build A Rocketship)

    How To Create A 'Launchpad' Business (In Order To Build A Rocketship)

    21/05/2020 Duración: 17min

    Before thinking of building a Amazon or Apple, you have to think of your business as a 'launchpad' first. That's because even if you have a rocket, you can't go to space without a launchpad. We'll talk about the concept and how to do it.

  • A Look Inside the Data Focused Growth Model of SaaSOptics with Tim McCormick, CEO | Ep. #356

    A Look Inside the Data Focused Growth Model of SaaSOptics with Tim McCormick, CEO | Ep. #356

    18/05/2020 Duración: 25min

    When it comes down to it, SaaS businesses are valued on their ARR, but surprisingly, some still choose to manage the metrics and analytics that come as a byproduct of their order to cash process themselves. What they need is a platform, because having a single source of truth that drives all these metrics can’t be understated. Today’s guest is Tim McCormick, CEO of SaaSOptics, a platform that provides this very service. Specifically, SaaSOptics is a subscription management platform that provides early-stage and growth SaaS businesses with subscription billing, revenue recognition, financial reporting, and robust SaaS analytics. In our conversation with Tim today, we get into his career in tech running SaaS businesses in the security and energy management space, and the multiple exits he has orchestrated. He then dives into what SaaSOptics does and how they run their business to keep seeing such big growth. He gets into how SaasOptics automates the order to cash process, effectively sitting between the CRM and

  • Unconventional Tactics to Scale Any Consulting Business or Agency

    Unconventional Tactics to Scale Any Consulting Business or Agency

    15/05/2020 Duración: 07min

    Tune in to hear some incredible tactics to get your consulting business up off the ground! These strategies will apply for agencies and consultants alike.

  • Why Community Is The Ultimate Marketing Hack Right Now

    Why Community Is The Ultimate Marketing Hack Right Now

    14/05/2020 Duración: 25min

    We talk about why community is the ultimate unfair advantage and why now is the best time to build one!

  • How HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355

    How HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355

    11/05/2020 Duración: 27min

    HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this initiative had on the company and their progress going forward. We speak about freemium and who it might work for; Kieran believes it is not a surefire way to success for every kind of company and links its usefulness to HubSpot to their product-led model. We also get some great insight into the company and how they approach tasks and challenges and Kieran breaks down their pod method for creating teams. Tune in to get it all! TIME-STAMPED SHOW NOTES: [00:19] Before we jump into today’s interview, plea

  • How you can destress by doing this (smart!)

    How you can destress by doing this (smart!)

    07/05/2020 Duración: 19min

    Recently, a couple of entrepreneur friends (+ their families) did something genius that I thought I'd share. Everything is negotiable. During times where the economy is practically shut down, you can find deals in almost every sector. Whether it's booking a great AirBnb to get a peaceful getaway or getting discounts on that software you always wanted to try, these tips will help you destress and enjoy the moment.

  • Five Steps Towards Positioning Your Company to Be Obviously Awesome with April Dunford | Ep. #354

    Five Steps Towards Positioning Your Company to Be Obviously Awesome with April Dunford | Ep. #354

    04/05/2020 Duración: 22min

    Marketing teams know one thing, sales another, and Founder-CEOs yet another, but having a positioning expert in the middle of them all can tease out a bunch of value for a young B2B company. Most people tend to conflate positioning with branding, but the truth is that the former is a more fundamental step in the journey to refining corporate identity. Today’s guest is April Dunford, a positioning expert, entrepreneur, angel investor, advisor, and author of Obviously Awesome. She joins us on the show to discuss the positioning methodology in her book, lend insight into her consultation process, and sketch out some of the value she is able to add to her clients’ scaling journey in that respect. April works mostly with smaller B2B businesses helping them define their services and ideal client. In today’s episode, we hear about April's career trajectory as a multiple vice president to positioning consultant, having worked with successful startups and global giants in the tech space. April defines positioning for

  • The unfair advantage you can gain TODAY

    The unfair advantage you can gain TODAY

    30/04/2020 Duración: 18min

    There are only two types of entrepreneurs right now:   The fearful and the excited.   I spoke to over 98 entrepreneurs recently and those are the two buckets that instantly stuck out.   And it makes sense: people are afraid of losing their businesses right now. Think about all the restaurant owners that spent 20+ years putting their blood sweat and tears into the business. Or the store in the shopping mall that has had no choice but to close it doors.   Many of those entrepreneurs are paralyzed by fear right now and aren't sure what to do next.   On the other hand, I spoke to two close friends over the weekend and the mindset is world's apart:   They're genuinely excited.   Why? Because they see the world differently:   Instead of being upset at lost revenues, they're pumped about new opportunities. Instead of being worried about the short term outlook, they know they'll emerge stronger than ever. They take EXTRA good care of their team during this time (even the ones that were let go).   If you can be exc

  • Expert Conversion Strategies and Traffic Secrets from a $200M Company with Russel Brunson, CEO of Click Funnels | Ep. #353

    Expert Conversion Strategies and Traffic Secrets from a $200M Company with Russel Brunson, CEO of Click Funnels | Ep. #353

    27/04/2020 Duración: 23min

    Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russel Brunson. Russel is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven't raised a cent in venture capital, so our conversation with Russel today is mostly about the funneling strategies they use to make this possible. First up though, Russel tells the story of Click Funnels’ conception, which involves his initial entrepreneurial ambition of selling DVDs containing instructions for making potato guns. After learning about sales funnels through this venture, and then developing Click Funnels, Russel found that nobody even knew what sales funnels were. We hear from him about how this problem led him to write all his books, which both act as instruction manuals for using and optimizing funnels but al

  • The Case To Create Old Content - Should You Do It? | The War Room with Eric Siu

    The Case To Create 'Old Content' - Should You Do It? | The War Room with Eric Siu

    22/04/2020 Duración: 19min

    Should you create content in today's climate? In today's episode Eric talks about how to deal with imposter syndrome and how to build a habit around making content. During these unprecedented times, Eric is opening up a live Q+A to help you protect your mental clarity and grow your business. You see, it doesn't matter how good you are at marketing and sales if your mind isn't screwed on right during turbulent times. If your mind isn't screwed on right, you're screwed. Your mindset will affect your diet, how often you train, how you sleep, how you communicate and much more. Sometimes, life comes at you and you have to learn how to weather the storm. That's the theme for right now: to navigate the rough seas. 

  • Doubling Down Instead of Shutting Down with Nathan Barry, Founder and CEO of ConvertKit | Ep. #352

    Doubling Down Instead of Shutting Down with Nathan Barry, Founder and CEO of ConvertKit | Ep. #352

    20/04/2020 Duración: 28min

    ConvertKit is one of the biggest success stories of the 2010s online business world. Today we are joined by their founder and CEO Nathan Barry! Nathan started ConvertKit after realizing the value of email marketing and the ways in which companies were missing important parts of the service he envisaged. We get to hear about this part of the story, leading up to the beginnings of the company and then the early successes that they experienced after launching. A completely transparent company, Nathan shares a lot of vital and interesting statistics from ConvertKit before we get into Nathan's strategy for targeting new customers that has served them so well. He also emphasizes the importance of storytelling at ConvertKit, believing that customers do not only buy into the service but also the story. We discuss product-led growth, ConvertKit's recent adoption of the freemium model and public appearances that Nathan makes at the moment, so do not miss it! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s

  • LU 351: How StartEngine CEO Howard Marks Plans to Democratize Fundraising for Entrepreneurs

    LU 351: How StartEngine CEO Howard Marks Plans to Democratize Fundraising for Entrepreneurs

    13/04/2020 Duración: 45min

    Raising capital is an essential part of a founder’s journey, and until recently this process has been rife with barriers due to legal restrictions since the Securities Act of 1933. Enter today’s guest, Howard Marks, who has been working to democratize the capital raising space in his capacity as CEO and founder of StartEngine. Howard’s firm helps startups raise capital more easily by utilizing recent Reg D, Reg Crowdfunding, and Reg A Plus legislation, thereby bringing them closer to achieving their dreams. We kick off our chat with Howard hearing about his fundamental mission to help all entrepreneurs succeed and the amazing updates at StartEngine since the last time he came on the show, such as how they have raised over 150 million dollars so far! He talks about the extremely low price point StartEngine sets funding barrier at, before sharing the three things that any company seeking funding should be doing. We get into some of the legalities around capital raising in the history of the US, and Howard reite

  • LU 350: How Remote Staffing Company BELAY Makes Hiring Virtual Assistants a Breeze with CEO Tricia Sciortino

    LU 350: How Remote Staffing Company BELAY Makes Hiring Virtual Assistants a Breeze with CEO Tricia Sciortino

    06/04/2020 Duración: 16min

    Today on Leveling Up we are joined by the CEO of BELAY, Tricia Sciortino! BELAY is a virtual staffing solutions company that provides clients with the assistance they need in order to grow. Tricia was recently promoted to the role of CEO after 9 years in the COO position at the company, having been the first employee of BELAY in 2010! We talk about working remotely and the benefits this has offered BELAY's clients and, indeed, BELAY themselves. Tricia talks about what an exciting journey it has been watching her company and the industry in general grow over the last decade. She shares about how BELAY offers a solution to the problem of finding great employees and partners and the ways in which BELAY goes above and beyond some of their competitors. Tune in get it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast![01:05] Tricia's work history leading up to and during her employment at Belay.[03:35] The difference between BE

  • LU 349: How Attest CEO Jeremy King Uses Data to Perfect Consumer Research

    LU 349: How Attest CEO Jeremy King Uses Data to Perfect Consumer Research

    30/03/2020 Duración: 30min

    On the show today we welcome the CEO and founder of Attest, Jeremy King. Attest has become the leading consumer growth platform that has grown from a team of 27 to 90 employees in just one year. The story of how the company was founded is an unusual one as Jeremy worked and was schooled as a scientist who, after his time at a global management consulting firm, also did his MBA. He talks about his passion for empiricism and his strong philosophy of data-based decision-making, and it is this drive that led him to start a business that eliminates all the guesswork around potential customers and markets. Jeremy shares about their primary clientele, the various subscriptions packages the offer, how they approached fundraising for a product that can be complex to explain, and what their best sales pitch looks like. He also differentiates between Attest’s mission and vision, makes a case for Harvard Business School, talks about their go-to-market tool stack, and shares what he learned from Charles Darwin and Alexand

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