Corporate Warrior: High Intensity Training And Hit Business

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast?    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep clients coming back, and the key things you need to put in place (and the mistakes you need to avoid).   If you’re keen on maximizing your profit while minimizing growing pains, you’ll want to listen to this one (and maybe even keep it in your bookmarks)!   ***  

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?   Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners.   We dive deep into how you can help your trainers succeed and add value to your business right from the start, how you should approach developing your personnel and your culture, the biggest keys to success in leadership and management, and more.   If you’re keen on maximizing the potential of your staff, growing your fitness business, and minimizing many of the common problems HIT studio owners tend to go through, tune in to this one! ***

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi’s business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.   If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don’t miss this one! ***

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?   Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience.   If you’ve ever looked at your options and wanted to know the pros and cons before taking the plunge, this episode will help you know what to look for and how to avoid making costly mistakes! ***

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.    In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team who is on the same page as you are so you can grow your revenue faster and avoid the headaches that plague business owners who ignore the importance of building a culture and fit.    We talk about building your business culture, navigating the legal system, understanding why your job and role descriptions matter, and the huge effect these can have on your growth and earnings.   If you’re serious about being successful as a HIT business owner and want to avoid getting set back by hiring the wrong people, this episode is for

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey.   If you’ve ever wanted to know what it’s like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen! ***

How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?  James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!   In this episode, we talk about what inspired him to get into the strength training business, his transition from being a product manager toward becoming an entrepreneur, and eventually owning his own successful HIT studio in a smaller market, all the while being a full-time dad. We’ll talk about the challenges he faced, the lessons he’s learned, and how you can take his blueprint and plan your path to becoming a successful HIT entrepreneur.   If you’ve ever dreamt about helping people while being your own boss, see what the journey was like from someone who just did it — this episode is for you. ***

What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit?   Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients workout sessions that essentially run themselves automatically!    Al is the founder of Automated Muscle and is an experienced strength trainer and highly esteemed expert in high-intensity training (HIT). He has worked as the Director of Education for RenEx, Overload Fitness, and PHX strength, working with strength training masters such as Ken Hutchins, Josh Trentine, and Gus Diamantopoulos.   In this episode, we discuss how you can be the most effective at exercise instruction, how to make your clients love their workouts, his unique Metronome Method, and more — including some thoughts about personal training approaches that might be quite controversial!   If yo

Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework?  Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men, but most importantly, he is an incredibly successful strength trainer and fitness business builder — and he can walk you through how to build your own wildly successful strength studio… if you're ready for it.  His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua If you're a HIT business owner or a strength trainer and

Is your social media content attracting more clients or is it turning them away without you realizing it?  Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-selling author with decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua Pete talks about how to optimize the biggest keys to success when it comes to your social media posts, from the people you feature down to the language you use (and even some interior decoration tips), and most importantly, what effect your content should have on your audience. If you want to really tap into the power of social media

How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com?  In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approach, and the right way to execute from start to finish, along with the pitfalls you need to avoid.  If you want to get high-quality strength training clients fast, check out this episode! ***

How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business running smoothly and as stress-free as possible. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows you how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching here If you want your personal training busine

Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and insightful conversations from John's immense personal archive of Mentzer media, anecdotes about Mike, and the philosophical impact on his training and outlook on life. We also talk about how ahead of his time Mike truly was, as well as his thoughts on individualized approaches to strength training and the role of recovery time between workouts. Check out John Little's Mike Mentzer course on HITuni here (Use Code HIB10 fo

How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?   Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.   Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation with over 25 years of experience in helping people get in the best shape of their life.   In this episode, we talk about the importance of understanding and recognizing the signs of impaired musculature and how these can impact your client's physical abilities and increase the potential for injury. Patty provides practical tips for assessing clients and modify

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse. If you've ever thought about discounts or felt the pressure to offer these, this episode is for you! ***

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results here and book a FREE, no-obligation business call now! This is another one of our longer episodes, but if you really want to have

Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. Pete's “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — see the results here and book a FREE, no-obligation business call now. This is one of our longer episodes, and we really dive into the whys and hows that any strength trainer

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?   Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world.  In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training education has changed over the decades, and he offers incredibly valuable insights for both seasoned professionals and aspiring personal trainers looking to give their clients the best of themselves and their personal training services. If you want to build your HIT business and give both your strength training clients and your trainers the best ways to progress, this episode is a must-listen.   ***

What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?   Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!   ***