Hbr Ideacast

Informações:

Sinopsis

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

Episodios

  • When Pricing Algorithms Hurt Customer Relationships

    19/10/2021 Duración: 26min

    Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. The constant price shifts can hurt the perception of the brand and its products. He warns that overreliance on artificial intelligence and machine learning without considering human psychology can cause serious damage to the customer relationship. And he outlines steps managers should take, including implementing guardrails, overrides, and better communication tactics. With London Business School professor Oded Koenigsberg, Bertini wrote the HBR article "The Pitfalls of Pricing Algorithms."

  • Tech’s Exponential Growth – and How to Solve the Problems It’s Created

    12/10/2021 Duración: 24min

    Technological development is happening faster than ever and changing our lives in fundamental ways. The companies behind all these new gadgets and services are no doubt the greatest corporate success stories of our age. But entrepreneur and investor Azeem Azhar worries that our public institutions haven't kept pace with the industry, which has created an exponential gap between digital haves and have nots. He offers recommendations on how bridge the divide and achieve growth with broader societal benefits. You can hear more from Azeem Azhar on his HBR Presents podcast, Exponential View.

  • First He Saved Unilever. Now He Wants to Save Capitalism.

    05/10/2021 Duración: 24min

    Paul Polman, former CEO of Unilever, led a dazzling career in consumer goods, from Procter & Gamble to Nestlé to the British multinational. His experience fending off a hostile takeover bid taught him that the doctrine of shareholder capitalism is wrong. He believes there’s a better way of doing business, one that embraces all stakeholders — not just stockholders — and improves the environment. He cofounded the consultancy IMAGINE to further sustainable goals, and he shares his advice for the next generation of leaders. With Andrew Winston, Polman wrote the new book “Net Positive: How Courageous Companies Thrive by Giving More than They Take”.

  • How to Make Strategic Career Decisions, Even in a Crisis (Back to Work, Better)

    28/09/2021 Duración: 28min

    When it comes to work, it's easy to focus on the near term: the next meeting, project, promotion. The global pandemic pushed many of us even further into heads-down mode. But Dorie Clark, author of the book The Long Game: How to Be a Long-Term Thinker in a Short-term World, wants everyone to step back, take a breath, and start thinking longer term about what you really want to do and how to progress toward those goals. She offers advice on how to ignore social media distractions, balance priorities, cultivate patience, and make the right strategic decisions. Clark also wrote the HBR article "Feeling Stuck or Stymied."

  • The Innovation System Behind Moderna’s Covid-19 Vaccine

    23/09/2021 Duración: 21min

    Noubar Afeyan, cofounder and chair of Moderna Therapeutics and CEO of Flagship Pioneering, says that the breakthrough innovation behind the company’s Covid-19 vaccine came not as a stroke of luck, but from a repeatable process. He outlines a system called “emergent discovery” that involves working back from future ideals, pioneering in novel spaces, encouraging unreasonable ideas, and persistently questioning hypotheses. And he says this process applies to other industries besides life sciences. Afeyan is the coauthor, with HBS professor Gary Pisano, of the HBR article "What Evolution Can Teach Us About Innovation."

  • Can Big Tech Reform Itself?

    14/09/2021 Duración: 26min

    Mehran Sahami, a Stanford professor and former Google employee, wants to see a reset from the technology industry. For the past few decades, the world's technologists (many of whom become its corporate executives and venture capitalists) have been taught to prioritize optimization and efficiency without thinking a whole lot about ethics. The result has been stunning corporate success but significant costs to society. Sahami argues that regulation can certainly help right the balance. But he also believes that tech company leaders and employees can shift their mindsets and practices to ensure they're serving the greater good, not just themselves. He's the coauthor, along with Rob Reich and Jeremy Weinstein, of "System Error: Where Big Tech Went Wrong and How We Can Reboot."

  • Why Companies Need Returnship Programs (Back to Work, Better)

    07/09/2021 Duración: 20min

    Carol Fishman Cohen, human resource consultant and CEO of iRelaunch, says that extended career breaks have always been common. Now the pandemic has made them even more widespread. So, companies are increasingly considering formal back-to-work programs and “returnships.” That’s where employers set up special training and support mechanisms to ease people back into work. Cohen speaks about the best practices for organizations and returning workers alike. She's the author of the HBR article "Return-to-Work Programs Come of Age."

  • How the Pandemic Changed Talent Management

    31/08/2021 Duración: 29min

    Johnny C. Taylor Jr., CEO and President of the Society for Human Resource Management, says that this is a reset moment for organizations that want to finally get human resources right. The crisis has taught leaders just how important it is to find and mobilize talent and evaluate and adjust to employee needs. He shares research on several trends set to accelerate, including hybrid and contract work and diversity, equity, and inclusion efforts, and offers guidance to leaders around the world trying to identify what the "new normal" should look like in their organizations.Taylor is the author of the book "Reset: A Leader's Guide to Work in an Age of Upheaval."

  • Best of IdeaCast: Saying No to More Work

    26/08/2021 Duración: 21min

    When the work keeps piling on, there comes a time when everyone needs to say no. But how do you do so without offending your coworkers or hurting your career? Former host Sarah Green Carmichael, and Karen Dillon, the author of the “HBR Guide to Office Politics,” talk about the best practices on saying no to work when you're overwhelmed.

  • What We Still Need to Learn about AI in Marketing — and Beyond

    24/08/2021 Duración: 22min

    Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of being right with the cost of being wrong, and leverage the improving abilities of AI to change how companies make decisions overall. With London Business School’s Bruce G.S. Hardie and Michael Ross, Ascarza wrote the HBR article "Why You Aren’t Getting More from Your Marketing AI."

  • Rethinking Our Relationship with Work

    17/08/2021 Duración: 26min

    Emily Esfahani Smith, author of “The Power of Meaning,” has long studied how people find fulfillment. As the ongoing pandemic causes many of us to rethink how and why we do our jobs, she offers advice on how to find more enjoyment and engagement, avoid burnout, reset ambitions, and, if necessary, change paths. One key is to define - or redefine - your purpose as it relates to work, and Smith explains how to do that wherever you are in your career.

  • When Entrepreneurs Distort the Truth

    10/08/2021 Duración: 23min

    Kyle Jensen, associate dean at the Yale School of Management, has seen firsthand just how tempting it is for entrepreneurs to lie. As a startup founder himself, he says they have to be always "on" and ready to promote their venture. Another reason they’re incentivized to exaggerate is that while many startups fail, successes can become billion-dollar enterprises. Finally, Jensen argues, misrepresenting is relatively easy to get away with in a field of unproven potential. He talks through infamous examples of entrepreneurs distorting the truth and how to change startup culture for the better. Jensen is a coauthor of the HBR article "Entrepreneurs and the Truth."

  • Moving the Needle on DEI

    03/08/2021 Duración: 25min

    Shelly McNamara, head of equality and inclusion at Procter & Gamble, knows just how valuable it is to work at an inclusive company. Back in 2012, as a VP at P&G, she came out publicly as LGBTQ, and she's since worked tirelessly to ensure that the organization is not only diverse but also a place where all employees feel like they can be their authentic selves. After more than a year of pandemic and political and racial tensions in the U.S. and other parts of the world, these issues have become even more critical for businesses to address, and McNamara points to specific DEI strategies that have proven effective in a variety of corporate environments. McNamara is the author of the book "No Blanks, No Pauses: A Path to Loving Self and Others."

  • Building Successful Hybrid Teams

    27/07/2021 Duración: 25min

    Tsedal Neeley, professor at Harvard Business School, has been studying remote work and global teams for years. In episode 732 early in the pandemic, she shared how managers could lead their teams while many team members worked from home. Now, as more people return to more in-person work, she’s back on the show to help managers lead their teams effectively in a hybrid workplace, a mix of working from home and the office. Neeley is the author of the book "Remote Work Revolution: Succeeding from Anywhere", and the HBR article “15 Questions About Remote Work Answered.”

  • Lessons in Innovation from Bowie, Beyoncé, and More

    20/07/2021 Duración: 25min

    Panos Panay, incoming co-president of the Recording Academy, which presents the Grammys, and R. Michael Hendrix, partner at the innovation consultancy IDEO, argue that the music world offers myriad lessons for anyone looking to improve their performance at work. They explain how strategies long used by musicians -- from egoless experimentation to gathering talented teams for creative collaboration -- can be applied directly to business. Panay and Hendrix are the authors of "Two Beats Ahead: What Musical Minds Teach Us About Innovation."

  • Stop Networking, Start Connecting

    13/07/2021 Duración: 25min

    Susan McPherson, communications consultant, says many people feel strange reconnecting in person with colleagues after an extended period working in physical isolation. To help shake off the rust, she offers simple tips in a “Gather, Ask, Do” method. It's not just about networking, she says, but about finding simple connection points with others that can truly help you succeed. McPherson is the author of the book "The Lost Art of Connecting."

  • Best Buy’s Hubert Joly on Walking the Talk of Stakeholder Capitalism

    06/07/2021 Duración: 27min

    Hubert Joly, former chairman and CEO of Best Buy, says that now is the time for companies to get serious about operating to benefit not just shareholders but also employees, customers and broader society. In the face of environmental crisis, racial turmoil, and rising economic inequality, he argues that leaders shouldn't debate whether or when to embrace this new version of capitalism. They should focus on how to do it. He says this starts with having a clear purpose and ensuring that everyone in the organization connects with it and one another. It also involves offering fair pay and opportunities for advancement and working with, not against, consumers, the community, the competition. He shares how these strategies helped turn Best Buy around despite the rise of Amazon. Joly is the author of the book “The Heart of Business: Leadership Principles for the Next Era of Capitalism” and the HBR article “How to Lead in the Stakeholder Era.”

  • Hybrid Work Is Here To Stay. Now What?

    29/06/2021 Duración: 24min

    Nicholas Bloom, economics professor at Stanford University, has been studying remote work and hybrid (a mix of remote and onsite) work for years. Then the pandemic made these modes widespread and lasting. He says as more organizations turn to hybrid work, they face difficult logistical, strategic, and managerial challenges. Bloom shares a guideline to implementing hybrid work plans, and helps managers think through these arrangements while balancing fairness to employees and organizational needs. Bloom is the author of the HBR article “Don’t Let Employees Pick Their WFH Days.”

  • The Rise and Fall of Carlos Ghosn: Part 4

    24/06/2021 Duración: 34min

    Suddenly powerless in Tokyo prison after his arrest, Carlos Ghosn plans an audacious escape and flees Japan while out on bail. Out of reach of Japanese authorities, the once celebrated CEO of Nissan and Renault defends his legacy as he faces new investigations by French and other authorities. This final episode of a special, four-part series features Ghosn himself and examines whether system failures contributed to his downfall. Who gave Carlos Ghosn such extraordinary power? What can we learn from his story?

  • What Anthropologists Can Teach Us About Work Culture

    22/06/2021 Duración: 23min

    Greg Urban, anthropologist at the University of Pennsylvania, used to study indigenous tribes in Brazil. Now he hangs out in break rooms and boardrooms analyzing how people interact — and create and change culture — in organizations. He shares lessons and tips for managers to better understand and motivate their teams. Urban is the coauthor of the book "The Culture Puzzle: Harnessing the Forces that Drive Your Organization's Success."

página 1 de 33