Subcast

In this episode of Subcast, we talk about why project management is the backbone of any marketing agency. From juggling multiple clients to keeping creative chaos in check, our project managers share insider tips on setting boundaries, delegating smartly, and keeping everyone and everything on track.Read the full article - Project management tips from inside a marketing agency.

In this episode of the subcast, we dive into one of the biggest marketing debates: brand awareness vs. sales performance.Do you invest in long-term brand-building or chase short-term conversions? Can you do both, and if so, how? Read the full article - ⁠Awareness vs Sales.

In this episode, we explore why surrealism marketing is making a comeback and how brands are using bold, offline experiences to cut through digital noise and reconnect with audiences in unexpected ways.Read the full article - ⁠⁠The Revival of Surrealism Marketing⁠.

In this episode, we dive into the all-too-relatable world of the 90% syndrome: the strange slowdown that hits just when a marketing project feels almost done. From endless tweaks to last-minute doubts, we explore why the final 10% can feel like the longest stretch, share some laughs, and look at how teams can power through and actually cross that finish line.Read the full article - ⁠The 90% Syndrome in a marketing agency.

In this episode, we talk about sonic branding, what it is, how it works, and why those iconic sounds stick in your head long after the ad is over. Tune in to learn how audio can shape identity and spark emotional connections.Read the full article - Sonic branding: can you hear this image?

In this episode, we dive into the role of the outsourced Chief Marketing Officer (CMO): what it means, why it’s becoming a go-to solution for growing businesses, and how it can bring strategic value without the full-time commitment.

In this episode, we explore why one trend has taken the marketing industry by storm: anime. Once a niche subculture, anime is now a powerful tool for brands aiming to connect with Gen Z and younger audiences in a visually striking and culturally resonant way.

In this episode, we explore the deliciously creative world of food-themed marketing. Discover how brands are infusing food elements into non-food products to evoke nostalgia, comfort, and emotional connections.

In this episode, we explore the blurred lines between tech platforms and publishers and why it matters. As Facebook faces scrutiny over its power to filter communication, we dive into the societal and business implications of content control at scale. Is it just a neutral platform, or something more? Let’s unpack the real issue beneath the headlines.

In this episode, you’ll discover how Wrexham has masterfully woven its traditions, dark history, football legacy, and a Disney+ documentary into a powerful city branding strategy.From grassroots passion to global attention, it’s a fascinating case of place marketing done right.

In this episode, you’ll learn more about the comeback of mascots in marketing and how brands can leverage nostalgia to reach challenging audiences like Gen Z.