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What Your Prospects Really Want…   Most business owners believe that the outcomes / results / benefits of what their business does should be enough to turn a prospect to client   We have great social media marketing We can help you get more sales We can do your bookkeeping or accounts We can help you with your marketing We will grow your business by 20%   And as important as what those things are, there is another layer of thinking that needs to happen if you want to turn prospects into clients with ease   The problem with the above is that they are all Cortex brain, logical, rational items. They make perfect sense!   The other problem is you’re not the only one that can help with that solution.   So, enter the Limbic brain and how to strategically influence your prospects to become your clients   Here is what your prospects really needs to FEEL to start being a client of yours   If you loved the episode, it would be amazing if you could share it to another handful of people or even leave a review on your fav