Salesman Podcast - The World's Biggest B2b Sales And Business Show

In this episode of the Salesman Podcast, Andy Whyte dissects each step in the MEDDIC process and explains how B2B sales professionals can leverage the framework to both progress and close more sales. Andy is the author of MEDDIC: The Ultimate Guide and an expert on using MEDDIC in the complex sale Resources: Book: MEDDICC: The ultimate guide to staying one step ahead in the complex sale Andy on LinkedIn MEDDICC.com Book: The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Book: The Challenger Sale: Taking Control of the Customer Conversation Transcript Will Barron: Coming up on today’s episode of the Salesman Podcast.   Andy Whyte: I think the thing is this, a lot of… MEDDICC is probably the most widely used methodology or framework or whatever you want to call it, in enterprise sales. What you find is that everyone has a different word for it. As a salesperson, you really only have one thing, one asset that really is going to dictate how successf