Alaska Tracy Podcast

#41 Goals, Values and Spending Alignment with Carenna Willmont



Do you know your numbers?  I meet with clients all the time who have no idea of their profits and losses from month to month.  It took me a long time to understand the importance of knowing my numbers in business. Numbers tell the truth. They tell us if we should proceed with the business or shut the doors.  I had been in business for several years, owned my own home and met my husband, Bobby. I came flying in the door one day and proceeded to tell him how awesome I was! Ha! I said, look how much I made this month as I showed him my PNL (profit and loss statement) from my bookkeeper! I increased by $2000! I was overjoyed.  Bobby, who is a CPA, is very business savvy. He did not miss a beat, he pointed to the number on the bottom of the sheet, the NET and said no you didn’t, look what you spent. You spent this amount, therefore you made less than last month. I was SHATTERED . . . and guess what? I did it again with him until I was able to calm down and have him show me how the PNL actually worked. I will neve