Unemployable: Advice For Freelancers And Entrepreneurs

Freelancers, solopreneurs, and startup founders are used to operating in virtual environments. Zoom and countless other virtual communication tools are the way we do impactful work without offices or geographic proximity to others.Now, a big chunk of the business world has gone remote and virtual. Real-life events -- both big and small -- have been canceled out of necessity, and there’s a good chance that the increasing digitalization of business that was already happening means many events will not go back to the “real” world.That means it’s time to start thinking about how virtual events figure into your business model. Further, how can producing virtual events allow you to provide unique value that results in entirely new business models?We’re talking to Tara McMullin this week, the founder of What Works -- a podcast and community platform for small business owners. Tara and her team have hosted 11 virtual conferences, at least 8 virtual retreats, and countless mastermind or coworking sessions.You’ll disco