Lead Agent Empire: Real Estate Agent Marketing & Business Management

Topics Discussed and Key Points:The importance of CRMsBest practices for CRMsHow long should you keep a prospect on your list?Mark and Alessandra’s favorite follow-up strategiesLow-touch versus high-touch interactionsEpisode Summary:            Today on Lead Agent Empire, Mark and Alessandra Colaci talk CRMs and other follow-up tools to stay in touch with your leads, prospects, and other important contacts. As a real estate agent, your radar needs to always be open to the reality that a purchase or sale could happen any day by anyone in your sphere. This is more true today than it has ever been due to social media; particularly with the amount of exposure many people may have with agents and other salespeople on a day-to-day basis (i.e. via email lists).            It literally pays to cut through the noise and stay top of mind through multiple touch points. To this end, it helps to have a Customer Relationship Management (CRM) tool. Some brokerages already make use of tools such as BoomTown, Conversion, and