Lead Agent Empire: Real Estate Agent Marketing & Business Management

Staging can impact sales price of your listings or help you stand out from the competition to win a listing. In this episode, we share how to use staging for your real estate business.Topics discussed:Is staging impactful on sales price?How to determine if a client needs staging.Using staging to impress potential listing clients.Virtual staging as an alternative for vacant listings.Join our Facebook group at https://leadagentempire.com/groupFind the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/Follow Mark at twitter.com/MarkColaciFollow Alessandra at twitter.com/AlessandraCo

Do you use closing gifts for your clients? In this episode we cover why the right closing gift can lead to more referral business in the long term.We cover:What types of closing gifts should you giveAre they worth it?What budget should you use?How to get more long term impact with closing gifts.Join our Facebook group at https://leadagentempire.com/groupFind the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/Follow Mark at twitter.com/MarkColaciFollow Alessandra at twitter.com/AlessandraCo

What are lead magnets and how can you use them to get more real estate clients? In this episode, Mark and Alessandra Colaci share easy ways to create lead magnets that resonate with your ideal buyer or seller clients based on their local area or interests.Join our Facebook group at https://leadagentempire.com/groupFind the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/Follow Mark at twitter.com/MarkColaciFollow Alessandra at twitter.com/AlessandraCo

Some agents do open houses and some do not. Let's discuss the possible benefits and drawbacks of doing an open house. We discuss how you can use them to, not only get a house sold, but to generate leads and new business for yourself.Join our Facebook group at https://leadagentempire.com/groupFind the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/Follow Mark at twitter.com/MarkColaciFollow Alessandra at twitter.com/AlessandraCo  

Learn how to build a strong, responsive email list and find out what CRM tools you need to take your real estate business to the next level. In this episode, we share our tips and tricks for creating, grooming and expanding your client email lists. "You have to have that pipeline coming up for potential people to replace things that fall through...just plan for that and the best way is to have a really strong email list." - AlessandraTop Takeaways:Why email lists are gold in real estate.Optimizing your email list can help you to engage new clients and keep you in the minds of clients you’ve worked with before.Tools you can use.Check out these suggestions for organizing and maximizing your email listAWebberMailchimpConvert KitActive Campaign (Our personal favorite!)How To Build A List From Scratch.Bring value to every interaction with your leads. Give them a reason to sign up by using lead magnets and offering content you know, based on their demographics, they’ll likely find value in. Make sure you have a way

Download a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendarLeave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/Social media can be incredibly useful when it comes to generating leads for your real estate business. When used tactfully, realtors can leverage platforms like instagram, facebook and even snapchat to engage clients and boost exposure for both their personal brands and their brokerage firms. In this episode of Lead Agent Empire, we share 10 ways you can use social media effectively for real estate. Listen in to find out the tricks we’ve picked up in developing our Austin, TX based real estate businesses that gave us results— without having to sacrifice all our waking hours to our phones and computers. We touch on chatbots, platform best practices and how you can avoid common pitfalls like oversharing.   "You can really take contro

Topics Discussed and Key Points:The importance of CRMsBest practices for CRMsHow long should you keep a prospect on your list?Mark and Alessandra’s favorite follow-up strategiesLow-touch versus high-touch interactionsEpisode Summary:            Today on Lead Agent Empire, Mark and Alessandra Colaci talk CRMs and other follow-up tools to stay in touch with your leads, prospects, and other important contacts. As a real estate agent, your radar needs to always be open to the reality that a purchase or sale could happen any day by anyone in your sphere. This is more true today than it has ever been due to social media; particularly with the amount of exposure many people may have with agents and other salespeople on a day-to-day basis (i.e. via email lists).            It literally pays to cut through the noise and stay top of mind through multiple touch points. To this end, it helps to have a Customer Relationship Management (CRM) tool. Some brokerages already make use of tools such as BoomTown, Conversion, and

Buyer’s market? Seller’s market?— Either way, when you’re starting a new year, you’ve gotta know what's headed your way to make the most of it. Welcome 2020: A year that's already shaping up to be one chock full of surprising housing market trends.In this episode we share the top market trends that are likely to dominate the new year. Listen in as we dive into the trends emerging from technology, shifting generations and mortgage rates. Learn what patterns you’ll start to notice in your clientele and how you can start to alter your approach to meet their unique, new needs.“You should feel empowered as a real estate agent... to know that you are giving more value to your clients than an ibuyer can and you are not charging them as much as a ibuyer would. - MarkKey Takeaways:-An understanding of the client dynamics you need to consider going into 2020.-What ibuyers are and how they’re affecting the housing market. -Thoughts on recession prep.Download a free Social Media Calendar to help you know what content to

CanvaSnapseed App (Apple) | (Google Play)PixlrPicMonkeyZillowTruliaAirbnbLandingiLead Agent AcademySubscribe on iTunesSubscribe on StitcherDownload a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendarLeave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/

Are you looking to Level up your real estate business? In this episode, we reveal essential tools and resources to grow your business, stay organized, and reach more clients.Here’s a recap of what we talk about in this episode:Number 1, find a sound customer relationship management system (CRM). Put people into your database and track the interactions you have. Mark has personally used Kunversion and kvCORE – it can do it all! Plus, through your brokerage, you may be able to score a great deal.Number 2, if you are getting a high number of leads, then Mark recommends utilizing Agentology. The service generates an instant lead follow-up solution using genuine connections and proven scripts. Number 3, have a website that you own. That way it will always be there, even if you change brokers. Alessandra likes to design her website using WordPress. Creating your own site with WordPress will be cost-effective.Number 4, Mark uses Calendly to help with scheduling clients. The tool syncs up with your calendar and will

Hosts: Mark & Alessandra ColaciIn this episode Mark and Alessandra discuss being a real estate agent and how that can be challenging. They talk about some of the ups and downs they have experienced, as pros and cons, and learn ways to ever come them.[00:01:40] - Dealing with clients that ghost you[00:02:56] - Understand both perspectives: the good and the bad of real estate [00:04:36] - The investment: financially, temporally and emotionally[00:12:22] - The importance of having a support system[00:13:11] - Stay positive, find what helps you de-stressQuotes from the Episode“It’s super important to to be helping your clients and educate them on the need for you being their buyers agent.” [00:08:23]“Build a relationship with them, any chance possible.” [00:09:49]“Continue to persist, remember this is persistence not perfection. The little consistentactions over time are gonna produce big results for you.” [00:13:34]Links:Lead Agent Academy - https://leadagentempire.com/blog/Lead Agent AcademySubscribe on iTu

Hosts: Mark & Alessandra ColaciIn this episode Mark and Alessandra discuss the 11 things they wish someone had told them before becoming a real estate agent in regards to entrepreneurship and marketing.Point 1: Get yourself a good lender [00:02:03]Point 2: Pay to play game, you will have to invest good amount time and money to be successful [00:05:16]Point 3: Find your niche and set yourself apart [00:08:04] Point 4: Feast or Famine, strike when the iron is hot [00:09:32] Point 5: A full commitment on your part is due [00:10:50] Point 6: You’re a matchmaker [00:13:07] Point 7: Get help and build a team if you can [00:15:07] Point 8: You need someone you can look up to and learn from [00:16:26] Point 9: Surround yourself with like minded people [00:17:10] Point 10: Never count your commissions before the check is in hand [00:17:43]Bonus Tip: You are a marketer first before anything else  [00:19:50]Point 11: Real estate can be enjoyable despite the stress [00:20:46]Quotes from the episode:“Any good lender i

References & Links From This Episode:Subscribe on iTunesSubscribe on StitcherLead Agent AcademyDownload a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendarLeave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/