Weekly Bs: Relationship-centered Chiropractic Marketing

This episode is for chiropractors running a small chiropractic practice who are trying to make thoughtful business decisions in an environment shaped by search engines and AI. If you're navigating chiropractic SEO, evaluating outside help, or simply trying to understand how visibility works online, this conversation is designed to give you clarity rather than tactics. There is a lot of noise around SEO and AI. It's often made to sound technical, mysterious, or urgent. That confusion can lead chiropractors to either ignore it completely or outsource it without understanding what they're buying. This episode reframes the conversation around mental models and long-term thinking, helping you approach business decisions for chiropractors with more discernment. In this conversation, Jerry explores principles such as: SEO and AI as relationship-building systems based on trust, not hacks or loopholes Why rankings never happen in a vacuum and are shaped by competitive context The relational nature of Google sear