Dataframed

AI tools are becoming part of daily work for more professionals than ever before, yet adoption rates vary significantly across functions and company sizes. What separates organizations that successfully integrate AI from those that struggle? How do psychological factors like identity and autonomy shape how workers respond to AI implementation? And what role does corporate culture play in determining whether AI becomes a source of innovation or a point of resistance?Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. Prior to joining Penn, Stefano was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature