Dataframed

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply these insights in your data-driven work? What simple changes could dramatically improve how your audience responds to your messaging? The difference between abstract and concrete language can quadruple memorability, and timing your communications around 'fresh start' moments can increase receptivity by over 50%. Whether you're designing user experiences or communicating insights, understanding these hidden patterns of human behavior could be your competitive advantage.Richard Shotton is the founder of Astroten, a consultancy that applies behavioral science to marketing, helping brands of all sizes solve business challenges with insights from psychology. As a keynote speaker, he is known for exploring consumer psychology, the impact of b