Weekly Bs: Relationship-centered Chiropractic Marketing

What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant? In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work. If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights. What You’ll Learn Why popularity and success are not the same thing How success is a moving target and why that matters The difference between being successful and being significant Why most chiropractors won’t become legends—and why that’s perfectly fine The danger of chasing "more" without defining what’s enough How to measure significance through irreplaceability, not visibility Why the bullseye of your impact is your