Dataframed

#301 What the Like Button Tells You About Your Customers with Bob Goodson, Inventor of the Like Button

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Sinopsis

The like button has transformed how we interact online, becoming a cornerstone of digital engagement with over 7 billion clicks daily. What started as a simple user interface solution has evolved into a powerful data collection tool that companies use to understand customer preferences, predict trends, and build sophisticated recommendation systems. The data behind these interactions forms what experts call the 'like graph' - a valuable network of connections that might be one of your company's most underutilized assets.Bob Goodson is President and Founder of Quid, a Silicon Valley–based company whose AI models are used by a third of the Fortune 50. Before starting Quid, he was the first employee at Yelp, where he played a role in the genesis of the like button and observed firsthand the rise of the social media industry. After Quid received an award in 2016 from the World Economic Forum for “Contributions to the Future of the Internet,” Bob served a two-year term on WEF’s Global Future Council for Artificial