Dataframed

Throughout history, small businesses have consistently played a pivotal role in the global economy, serving as its foundational backbone. As we navigate the digital age, the emergence of large corporations and rapid technological advancements present new challenges. Now, more than ever, it's imperative for small businesses to adapt, embracing a data-driven approach to remain competitive and sustainable. In this evolving landscape, we need champions dedicated to guiding these businesses, ensuring they harness the full potential of modern tools and insights to ensure a fair and varied marketplace of goods and services for all. Dr Kendra Vant, Executive General Manager of Data & AI Products at Xero, is an industry leader in building data-driven products that harness AI and machine learning to solve complex problems for the small-business economy. Working across Australia, Asia and the US, Kendra has led data and technology teams at companies such as Seek, Telstra, Deloitte and now Xero where she leads t