Dataframed

In 2015 an MIT Researcher set out to build a mirror that would augment their face to look like those of their idols. The execution of this went well, until it came to testing. When the researcher came to use the mirror, no face was detected. The researcher was not detected in the mirror, until that is, she put on a white mask, at which point, the mirror worked as expected. Three years later, a paper named ‘Gender Shades: Intersectional Accuracy Disparities in Commercial Gender Classification’ was published by the same researcher. Its release started a wider conversation about bias within AI-based facial recognition systems, and about bias within AI in general. Work to fight against algorithmic bias, or ‘The Coded-Gaze’, has been ongoing since. But who spearheaded this work and highlighted these issues to the AI and tech community? Dr. Joy Buolamwini is an AI researcher, artist, and advocate. In 2023, she is one of Time’s top 100 most influential people in AI. Joy founded the Algorithmic Justice Leag