Dataframed

Thought leadership is more than just a buzzword—it's a strategic tool that can significantly influence business decisions and relationships. But what makes thought leadership effective? How do you ensure your insights are not only heard but also trusted and acted upon? What role does generative AI play in enhancing the storytelling process, and how can it be leveraged to create compelling narratives that resonate with your audience?Cindy Anderson is the Chief Marketing Officer/Global Lead for Engagement & Eminence at the IBM Institute for Business Value (IBV).  She has co-authored research reports, published numerous articles, and delivered presentations on thought leadership, diversity, strategy implementation, project management, and technology to global audiences. She oversees a team of 30 editors, designers, and social media/email marketers. She is a founding board member of the Global Thought Leadership Institute at APQC, a new association that advances the practice of thought leadership.Anthony Mars