Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today. From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future. Key Topics Discussed: The Role of Imaging in Chiropractic Practice: When and why to use X-rays or other imaging tools. The ethical considerations of imaging—balancing necessity and overuse. How imaging impacts patient perception and outcomes. Innovations in Chiropractic Education: The Community-Based Clinical Education (CBCE) program at UWS. Enhancing student readiness with immersive learning experiences. Preparing students for diverse practice setti