Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views. He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits. Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey. Takeaways - Patient education is essential for effective chiropractic care. - Understanding the patient's perspective is crucial for communication. - Chiropractors should tailor their explanations to individual patient needs. - Not all patients will use chiropractic care in the same way. - Long-term care is beneficial for certain patient demographics. - Chiropractors must