The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more. On the Show Today You’ll Also Learn: Why knowing their numbers was one of the most critical things Amber and her partner did in their businessThe offers she’s using to attract clientsWhy upsells are critical to the success of her ad campaignsWhy it took a while to gain momentum with her Facebook adHow she targets