Business Confidential Now With Hanna Hasl-kelchner

BRAND PROTECTION STRATEGIESBrand protection strategies don’t need to be complicated, but they do need to be thought out.Attorney Steve Weigler has some great tips on what you need to focus on to help keep counterfeiters, pirates, and infringers from stealing your ideas.What You’ll Discover About Brand Protection Strategies:The four types of intellectual property available to entrepreneurs to protect their brandsWhy securing your intellectual property is integral to brand protection strategiesHow to evaluate what type of intellectual property makes sense for your brand protection strategiesThe ultimate value of trademark protectionAND much MOREGuest: Steve Weigler Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele legal counsel on the protection of intellectual property and business assets at a lower price point than large legal firms.In order to fulfill its mission, Steven developed systems-based approaches, which combine best in-class lega