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Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

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Sinopsis

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking. Chapters:00:00:00 Challenges in Valuing Digital Assets00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape00:15:29 A Deep Dive: The Importance of a Clear Growth Engine00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination00:23:12 The