The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality.You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before!Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets.On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two da