Business Confidential Now With Hanna Hasl-kelchner

Would selling your product or service be easier if you could read people’s minds? To know what they’re thinking? What their preferences are? Of course it would! Join host Hanna Hasl-Kelchner as she welcomes big data expert, Dr. Jeanne Hurlbert who will tell you how to do exactly that.WHAT YOU'LL DISCOVER ABOUT BIG DATA: How to separate the "right" data from big data.The 2 most unanswered questions in business that predict your market success.How big data has given rise to the Chief Customer Officer role.Why anecdotal or social media data is flawed.The biggest mistake businesses make when crafting customer surveys.The ideal length of a customer survey and survey frequency.And much MORE.GUEST:Dr. Jeanne Hurlbert is an expert in survey research, social networks, and Big Data.She specializes in getting the information businesses need to ensure continuous process improvement and to transform their marketing. She earned her undergraduate degree from the College of William and Mary, where she was elected t