Business Confidential Now With Hanna Hasl-kelchner

Are consumer buying habits mystifying at times? Join host Hanna Hasl-Kelchner as she welcomes sales strategy guru Brian Gracon, author of Meconomics® 101, who has a system for helping you identify what customers really want.WHAT YOU’LL DISCOVER ABOUT CONSUMER BUYING HABITS: The three “meconomic” factors that drive consumer buying habits.How consumer buying habits impact your marketing, selling, and staffing decisions.How to use consumer buying habits to improve marketing and sales strategies.Why "emographics" are more valuable than demographics.Subtle changes that can dramatically improve your sales process.Three things you can start doing today to begin leveraging consumer buying habits.How consumer buying habits translate into B2B buying habits.And much MORE.GUEST:Brian Gracon helps you understand and leverage the three buying habits of today’s consumers. He’s researched the marketing strategies of luxury car dealers, coffee shops, restaurants, spas and entertainment businesses during th