Business Confidential Now With Hanna Hasl-kelchner

Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing.If you’re frustrated because you paid a lot of money for a beautiful website that’s not bringing in any business, you’re going to love today’s guest. She’s Internet marketing guru and author of Marketing Espionage, Heather Lutze. WHAT YOU’LL DISCOVER ABOUT FINDABILITY: Why your unique selling proposition is the enemy of findability.The most important thing non-techies need to know about search engine marketing.3 ways to evaluate why your website has no traffic.Free online tools that can help you create a findability strategy for your website.Why findability is more important than a beautiful website.How findability is the intersection of marketing and search engine marketing.What to look for when hiring a website developer.And MUCH more.GUEST:Heather Lutze helps businesses get found on the Internet. More specifically, she helps companies imp