Business Confidential Now With Hanna Hasl-kelchner

How to Name a Business or ProductHow to name a business or product can be challenging, especially if it later turns out the name you chose infringes someone else’s trademark.Join host Hanna Hasl-Kelchner, author of The Business Guide to Legal Literacy, to examine the pros and cons of how to name a business or product and discover the factors that can lead to a serious identity crisis.WHAT YOU’LL DISCOVER ABOUT HOW TO NAME A BUSINESS OR PRODUCT: The 8 most common ways to name a business or product.The pros and cons of common business and product naming methods.The best ways to avoid an identity crisis when picking a name.The way to turn what you name a business or product into an incredibly powerful marketing tool.And MUCH more.HOST:Hanna Hasl-Kelchner empowers smart executives, managers, and entrepreneurs with big picture thinking and the legal literacy advantage.She is an ivy-league trained business expert, entrepreneur and recovering S&P 500 business lawyer. Her mission is to help yo