Business Confidential Now With Hanna Hasl-kelchner

SUCCESFULLY SCALE A BRANDFiguring out how to successfully scale a brand is much easier said than done. Not everyone has $20 million to build their food, beverage or beauty brand.Today’s guest, Dr. James Richardson, author of Ramping Your Brand, has extensive experience scaling products in the consumer-packaged goods industry and offers valuable insights on what works and what doesn’t.What You’ll Discover About How to Successfully Scale a Brand (highlights & transcript):HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT* How connection and habits are the key to successfully scale a brand [01:38]* The illusion of innovation [03:32]* The role of packaging if you want to successfully scale a brand [06:00]* How appealing to a mass market to successfully scale a brand requires more than a mission [07:09]* The critical role of consumer feedback [09:32]* Why you must sell strategically to successfully scale a brand [11:56]* How small and early stage businesses can successfully scale a brand [14:49]* Commercialization