Growth Everywhere | Entrepreneurial Stories | Business Lessons

Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russel Brunson. Russel is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven't raised a cent in venture capital, so our conversation with Russel today is mostly about the funneling strategies they use to make this possible. First up though, Russel tells the story of Click Funnels’ conception, which involves his initial entrepreneurial ambition of selling DVDs containing instructions for making potato guns. After learning about sales funnels through this venture, and then developing Click Funnels, Russel found that nobody even knew what sales funnels were. We hear from him about how this problem led him to write all his books, which both act as instruction manuals for using and optimizing funnels but al