Success Profiles Radio

Kelley Thornton was this week's guest on Success Profiles Radio. He is the Co-Founder and CEO of Tiege Hanley, a men's skin care company that he and his team grew from zero to 8-figures in less than two years. They have over 350,000 customers worldwide and have shipped well over 1 million boxes of product since inception. We discussed the early days of the company and the gap he was trying to address when he started the company. In addition, we talked about some of the things he did to scale his company, using YouTube as his main promotional platform, and working with influencers to build his brand. We also talked about defining performance metrics, the percentage of revenue that he diverts back into marketing, the value of using a subscription-based revenue model, and several ways to create a great online shopping experience for his customers. Finally, we discussed how to identify a great opportunity, the importance of gratitude and giving back, and how critical having a great corporate culture is. You ca