Eat Blog Talk | Megan Porta

Do you take the time to really get to know Facebook as a business owner? Lorena shares tips for finding success inside the popular social media platform: - Real engagement is key. - Get to know your niche really well and deliver accordingly. - Analytics are your friend! - Getting to know this platform requires time and patience. - FB favors video! There is so much more waiting inside. This episode is packed with value!

Pinterest is HUGE for food bloggers! Kate takes us through some key points to keep in mind when we prepare to send our content through the world of Pinterest: - Know your audience! This holds true on Pinterest, as well! - Pin guidelines are important to keep in mind: image size, what text to include and which photos to use. - It is worthwhile to do testing to find out which styles your audience likes most from you. - Create the perfect description and now we can include post titles! - Video tips included!

If you have a huge bank of blog content, updating SEO might seem like a daunting task. Liz walks us through smart strategies that will help us wrap our heads around getting started: - Know your content and find a way to keep track of it. - Target posts that fall between positions 11 and 20 on Google. - Liz provides a helpful checklist to use a guide as you comb through old posts (think: adding alt tags, interlinking and keywords). - Remember not to compare your journey to anyone else's!

As someone who has had an inside view of the entrepreneurial world her entire life, Susie imparts her empowering and encouraging insights! - One tiny part of your job can become an important building block when you step back and view the big picture. - Susie talks us through her husband's move into her business. - There isn't always 100% bliss. Don't make big decisions in dark moments. - Diversify your income streams for long-term success!

Rachel dives into the topic of having an abundance mindset vs. having a scarcity mindset. She gives us some good tips about how to see the world (and our jobs!) through a more abundant lens: - Being aware is a good first step. - There are little things we can do in the blogging world to focus less on negativity and lack (e.g., unfollow people on social media). - Create space in your life and business for new good things. - Respond to everything with love.

Amy was able to fund her entire maternity leave as a blogger and she shares some of her strategies and tricks with us! - Make a plan and have a budget. - Outsource what you can. - Schedule ahead. - See a leave of absence as an opportunity to cut out unnecessary tasks. - Transitioning back into work can be tricky, but Amy has some pointers. - Tips for balancing work-life after taking a leave.

Get ALL the details about the four biggest and best food blogging conferences in 2020! Learn when each of the following conferences are taking place, what they cost, how they stand apart from the rest and WHY you should attend! Representatives from each conference joins us inside the episode. - Inspired Home Influencer Conference - Everything Food Conference - International Food Bloggers Conference - Tastemaker Conference

There have been SO MANY changes recently that have sent food bloggers into near panic. Traffic loss, snippet loss, revenue loss.. it's no fun to experience, especially in Q4! Try not to panic, though, food bloggers. Cycles are a part of life and despite the devastating losses we can sometimes experience as bloggers, there is always hope. There are always lessons to learn and action steps to take away from each struggle. Meet me inside for more encouragement!

Learn food blogging lessons the EASY way from a long-hauler who has learned them the hard way: - Take your business seriously: mindset is everything. - Breaks are ok (the blogging won't explode while you're away). - Learn from the experts, but be selective. - Ingrain this into your brain: this is a MARATHON, not a sprint. - Trends are important, but so are the things that make your heart sing. - Avoid being too micro-minded. SO much more is waiting inside the recipe!

Stay current with food videography as a food blogger! - Basic equipment needed to get started. - Create viral videos (and understanding that not all videos are meant to go viral). - There are different types of food videos. Learn what your focus should be! - Recommendations for length of video on different platforms. - Experimentation is key! - Repurposing footage is a great way to get the most out of the time and energy we spend on creating videos. There is so much more packed inside, so meet us inside the episode!

Imposter Syndrome is a prevalent part of our lives as food bloggers. Learn how to recognize it and work toward overcoming it! - Imposter Syndrome can become more intense the more successful you become, which seems counter-intuitive. - Allow it to help you, as strange as that may seem. Reflect on what you have to offer and use it to help shape your business plan. - There are strategies to employ that can help combat IS: community, seek help and outsource! Don gives great advice about first steps to take to get past IS. Join us in the episode to hear more!

Hiring a thriving team is an essential part of every food blogger's business. Emily shares a bit of her magic with us when it comes to knowing how and when and who to hire. - Develop a strategy. Decide which roles are needed. This involves process mapping. - Write an attractive and specific job posting. - Rate EVERYTHING. - Conduct effective interviews. Ask evidence-based questions. - Create a positive on-boarding experience. Hire slow and fire fast. Emily has a ton of helpful tips to share on the topic, so join us inside!

Launch a physical product for your business with the help of Kickstarter. - Ask yourself, "Is there something I would like to make if I had the money?" - Kate gives some ideas about which kinds of products to create to diversify your blogging income. - Kickstarter is a rewards based platform, which is part of its allure. - Those who help fund your project do not get charged until the project is complete. - Bring your audience with you AND take advantage of the Kickstarter community.

This episode is for loved ones who may need insight about how to support you as a food blogger. Dan Porta has been a husband of a food blogger for a decade and has insight to share: - Understanding that this is a JOB and respecting the time needed to get work done is key! - Be cautious about what you grab out of the fridge! - Become a time protector and help to control the chaos in order to open up space for food bloggers to get work done and be creative. - Be encouraging, share ideas, be an honest test-taster and read/comment on posts. And you HAVE to hear Dan's parting words of advice, so join us inside the episode!

Taking creative risk can seem so unsafe and scary, but food bloggers need it in their lives in order to move forward. - Say YES to things that serve you and NO to things that don't. - Push those risky boundaries! - The way to differentiate ourselves in the food blogging world is to paying attention to US. This is where you'll find the magic! - Focus on the feeling and not the numbers. - Get tangible advice from Tiffany about how to avoid burnout and how vulnerability can benefit you.

The relationship between WOMEN and MONEY is changing, thanks to this huge wave of amazing entrepreneurial women that YOU are a part of! - Being a woman entrepreneur has never been more exciting! There is so much opportunity. - We reap the benefits of having money in our lives, but there is a bigger purpose for the hustle: we can play a role in overcoming the collective powerlessness women have historically felt because of a lack of money. - WOMEN! It is ok to talk about money, it is ok to earn money and we need to think more positively about this topic.

Natalya from Momsdish gives us her best advice about how to make the transition from hobby blogging to becoming a true business woman (or man!). - Put a huge focus on SEO to start. Find tools that can help build a good foundation. - Network with other food bloggers for inspiration, encouragement and education. - Fill your mind with encouraging words and always be open to learning and growing. - Listen to advice, but follow your vision. - OUTSOURCE! - Plan and set goals.

Gear up for 2020 by developing a killer SEO strategy! Emma from Simply Recipes takes us through some great ways to strategize effectively. - Really understand Google's acronym EAT and what it means to deliver each of these components to your users. - View Google as a bridge between you and your user. - Consistency and persistence are key! - Figure out how to express your voice. It is possible! - Utilize SEO tools. They are there to help!

Creating custom products can only benefit your business! Products can immensely help to create brand awareness and identity. Barbara gives us some great ideas to get started! - Consider putting your logo on favorite items to use as giveaways (print on demand). - Consider having your own unique product ideas manufactured and sold. There is a ton of inspiration and encouragement packed inside this episode, so join us inside!

Learn how to create a welcome sequence (also referred to as a nurture sequence) that will turn into an audience of raving fans. - Start with a great lead magnet (freebie!) that will provide readers with value. - Show audience that they are appreciated right from the start by delivering quality emails they'll be excited to find in their inboxes. - Sell your favorite products and services within the first few emails. - Create a connection by personalizing communication. - There's SO much more in the episode. Meet us inside!