This Commerce Life

What retailers value and how to deliver it without giving everything away. Phil talks about helping a brand be valuable to a retailer while still keeping profit in their pocket. Phil talks about Kenny's coffee and the duo talks about how freelancers network and work together. Plugs this week to Vive Social and their founder Shnane Liem, a wonderful all round wonderful person.

The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network, the Mississauga Business Enterprise Centre and free resources for up and coming entrepreneurs.

A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. They reminisce the old days and the power of a good team. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits. Shout out this week to yellcanada.org

Old school trade shows, cricket powder, Youtube, and brand takeovers. Phil talks about his experience at Pet Connections Expo, calls out some brands, and talks about crickets. Kenny is being strategic and ditches some roles to keep himself happy. Brand callouts to https://www.petconexpo.com, http://www.jiminys.com/, https://www.apetwithpaws.com/

This episode starts rough. Phil pushes his luck, Kenny spends 20 minutes getting on the internet. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item. Kenny tells a funny story about Black Friday Sales . Phil loves Linda Webb some more, and introduces Kenny's friend (Linda) to Kenny's friend (Shnane). Kenny's at the Gangzhou Fair, and Phil's going to Pet Connections Expo

Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny. Shout outs to Pro lab and Linda Webb, M'eat, Shopland Health podcast, Laura Dunkley, Intelocate, UpperCase and Openphone Check out the content portion of our podcast here: https://www.youtube.com/watch?v=4iYNxMUFJAY

Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.

School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession

Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central

Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda. Building content involves following the data. Call outs: Jim and Laurie at Shopland Health (https://goo.gl/XE35if), Laura Dunkley @lauraldunkley, @jaykana that runs Modern Mississauga Magazine, and Diego Cortes @edge.

The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.

Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer. Free plugs to Luciano Scatozza, Sandra Milligan, MBEC and Askuity....just for being wonderful people!

What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men

This is a packed episode. What now? Where to drive traffic if Facebook isn't it - Phil talks about alternatives and how to take control of your impressions and reach. Always selling your brand? Keep doing it, the role of brokers. Don't rely on anyone else to have your sell story. Phil talks about the importance of a sales deck, what a broker can and cannot do for you. Shout out to the Mississauga Business Enterprise Center The folks at @MississaugaEDO doing good things for entrepreneurs. There's an SBEC near almost everybody in Canada. Go find them. Special shout out to @lauraldunkley for her unending job of teaching digital knowledge.

Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.

Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday

Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together

Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week. They talk useful apps this week - TOGGL, Canva, Snapseed make their list, as does Google Alerts.

Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager

Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways. They talk about Einstein Pet's success, and what's next. To find out more about Einstein Pet, head to https://www.einsteinpets.com/ Einstein Pets is proud to be a sponsored perk for "Pet Fooled 2.0", the “Pet Fooled” sequel. The campaign and fundraising perks for purchase can be found here: https://igg.me/at/Yu-X8hDTGFk/x/18621731