This Commerce Life

This episode talks about concept to creation. Kenny and Phil get into distribution strategy, pricing, minimum order quantities, case quantities, and the perils of success and failure. They talk about things like expiry dates, how fast a brand needs to move, and how excited they get about doing new things like this.

Phil and Kenny talk small business and knowing when to size up, and when to quit. They talk about two brands - one that's growing but too ambitious, and the other that's been working hard at it, but should probably choose another path. Phil and Kenny are also looking for listeners to chime in. What do you want these two to talk about? Is there something you're working on?

Phil and Kenny talk Whole Foods and their move to "pay for play." They talk about promotional costs and how "pay for play" affects indie brands. They also take apart all the different costs associated for listing products in traditional grocery, store operations, and planograms. Funny story about Phil's first experience calling on a buyer.

Phil and Kenny talk Walmart and Amazon and holiday shopping and what bricks and mortar can do to keep sales from going online completely. They share a laugh about going from being "against" Walmart for most of their careers to now celebrating some of Walmart's successes.

Phil and Kenny talk about retail apocalypse and what Sears employees bring to the marketplace. They also talk about the importance of meaningful relationships in commerce and even spend some time talking about the Hip.

Our first episode of This Commerce Life. Get to know Phil and Kenny and what we'll bring to your podcast life! Find out a little about us and what we can do to help your commerce life.