Why I Social

Jennifer Radke (@radkejen) is the Chief Executive Officer of the National Institute for Social Media - a role she recently began two months prior to the recording of this episode. Her career began in higher education as she found a passion for the world of education. In addition to her job as CEO, she also serves a board member for Women Entrepreneurs of Minnesota.  This Week on Why I Social, Jennifer and I discuss: How her career began in education  Why training has played an important part in her career What it was like to become the CEO of the National Institute for Social Media And of course, Why Does She Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform p

Carolyn Portanova (@CarolynPortanov) is Communications & Marketing Manager at The Brokerage Resource (Inc). She is also a returning guest as she previously appeared as a panelist during a live episode of Why I Social titled "Parenting In The Social Age". She is a prime example of one of the reasons I started the podcast as her story from sales to social media is one that deserves to be told.  This Week on Why I Social, Carolyn and I discuss: How she became interested in French Literature The challenges of returning to work after maternity leave And of course, Why Does She Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsoluti

Jack Kosakowski (@JackKosakowski1) is the Global Head of B2B Social Sales Execution at Creation Agency. His career focus has spent significant time as a leader in the social sales space.  Jack is also a blogger and an active social media user (it was his Facebook content that inspired me to ask him to join the podcast in the first-place).  You can also hear Jack on the podcast Sales Tech Talk Live. This Week on Why I Social, Jack and I discuss: The importance of social sales How Jack found himself in Scottsdale, Arizona What his process of deciding if it's time for a job change is Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolut

Jessica Malnik (@JessicaMalnik) is a community manager, content strategist and blogger based in Austin, Texas. She recently spoke as part of the lightning round sessions at the 2016 edition of CMX Summit East.  Jessica, like many recent guests, has a background/interest in journalism which has played a crucial role in her career success. She is a graduate of the University of Missouri-Columbia with a Bachelor's in Online Media.  This Week on Why I Social, Jessica and I discuss: Her preparation process for speaking engagements Why traveling and studying abroad has been essential to her career The difference between social media management and community Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-tim

  Martin Lieberman (@MartinLieberman) is a content marketer and social media manager for IBM. His career began as an intern at Ad Age in NYC and blossomed in Boston as he took on a multitude of roles at companies like Staples and Constant Contact.  Aside from his professional life, Martin is a sports-fan (I forgave him for cheering the Red Sox) and an avid-movie goer. While he was on a long-list of persons I looked forward to having on the podcast, it's worth noting that recent alum, Glenda Vaquerano made the personal recommendation herself to include Martin on the show.  This Week on Why I Social, Martin and I discuss: His "very early" career in journalism Discovering sports in Boston The unplanned journey that turned into a successful career Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why

Stephen Hoops (@StephenHoops) is a SEO and Content Marketing Specialist and a graduate of West Virginia University. My introduction to Stephen came through mutual friends and a few Why I Social Ambassadors.  On a personal note, I always enjoy the opportunity to talk to guests who possess the energy and spirit of someone like Stephen. He truly was a joy to connect with and learn more about how he went from college DJ to marketing specialist!  Note: Though it was not discussed on the podcast, Stephen also recently launched a comedy podcast of his own, titled "Down To Clown".  This Week on Why I Social, Stephen and I discuss: Moving to (from New York) and living in West Virginia How he discovered social media The impact of Megaman on his life Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganalytics. O

Welcome to the second episode of Why I Social Sessions - where we bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, linguist and SXSW speaker Gretchen McCulloch (@GretchenAMcC) and I discuss the value of emoji's as a communication tool in today's social space.  On Episode 2  1. Who is using emoji language (and why?)  2. What role does emoji language play in online conversation?  Following the conversation: I'd encourage you to use the hashtag #WISSessions to share your thoughts on Twitter and Facebook.  This Week's Question(s):  Do you think Instagram took too many direct features of Snapchat?  Music for Why I Social Sessions is "Voice Over Under" by Kevin McCleod  "Voice Over Under" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/

  Glenda Vaquerano-Briones (@GlendaVee) is Public Relations and Social Media Manager at Sexy Hair Concepts. Her PR background (including college) has lead her to a career as an experienced public relations and social media professional whom is also one of the funniest people I've had the pleasure of meeting on Twitter.  Glenda, whom I first met thanks to my #JVMChat co-host Jason Viglione's wife, also understand the importance of customer service. She's excelled in the social media management and fashion industries and is a true pleasure to chat with on this week's episode.  This Week on Why I Social, Glenda and I discuss: How Glenda found herself at Sexy Hair Just how crazy IS fashion week?  The challenges of social media and the beauty industry Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganaly

Carmen Collins (@CShirkeyCollins) leads social media forCisco's talent brand. She has previously worked for Mozilla andAOL. Her background and time at AOL corresponds with perhaps themost popular days of AOL in the late 90's and early2000's.  Collins comes to Why I Social through the recommendation of alumCasie Shimansky who has since taken a job at Cisco!  This Week on Why I Social,Carmen andI discuss: Being a member of the first name club on AOL How she found herself at Cisco The value of social media and recruitment  Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish. Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to

Jonathan Brewer (@HouseofBrew) or perhaps better known as "Brew" is Director of Awesome at BTC Revolutions. If you're an avid Why I Social listener you may recognize his name as he made a brief appearance on this year's Community Manager Appreciation Day edition of the podcast. That's because Brew is a core member #CMGRHangout which takes place every Friday.  Brew's journey is certainly a unique one and he offers a unique perspective on the changes (or lack there of?) that have taken place in the internet and technology industry. Take the journey this week as I converse with Johnathan on this and more.  This Week on Why I Social, Jonathan and I discuss: His discovery of "the internet" How communication and the internet have changed (or not changed) His journey into the social media/community focused workspace  Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoo

Tracy Soren and Jessie Jolles (@SorenandJolles) are a comdy duo currently living in New York City. Their story together begins at a Upright Citizens Brigade improv class and has grown into a friendship which has been compared to that of Broad Street.  Their web series, Dibs, about the importance of friendship during life's little moments. They've also been described as NYC's Top 10 Up-And-Coming Comedians and 10 Rising Improv Stars That Deserve Their Own TV Show.  Naturally, I was also excited to learn they recently launched a podcast as well.  This Week on Why I Social, Tracy, Jessie and I discuss: The story of how they met  What made them each interested in comedy How YouTube and Social Media have impacted their comedic careers Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform

Allison Matherly (@allisonmatherly) is Coordinator of Digital Engagement at Texas Tech University. She's also a graduate of the same university and currently pursuing her Master's of Arts.  I first had the opportunity to meet Allison at eduWeb Digital Summit and was impressed by the drive and passion she brings to her job every single day. Her journey from student to intern to employee is one that is worth listening to.  Hear that and more on this episode (69) of Why I Social.  This Week on Why I Social, Allison and I discuss: How Allison went from student to employee at Texas Tech Learn how she created the #IAmARedRaider campaign  Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business fr

Andrew Seaman (@AndrewmSeaman) is Senior Medical Journalist at Thomson Reuters. You may have seen his articles in other papers such as USA Today and Politico. In addition to his work at Thomson Reuters - Andrew is also Ethics Committee Chair for the Society of Professional Journalists.  This episode is also unique in the fact that I've had the absolute pleasure of being a part of Andrew's journey - from our days at Best Buy - to Wilkes University where I worked and he attended school. It's been tremendous to see his journey and an even bigger joy to discuss it on Why I Social.  This Week on Why I Social, Andrew and I discuss: How Andrew became interested in journalism The difference between his experiences in New York and Washington D.C Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our pla

Noelle Seybert (@NoelleSeybert) is Social Media Manager at Pepperdine University (@Pepperdine). She has been working in higher education for more than four years and has been in the marketing industry since 2009. Seybert is also in the process of completing her Doctorate in Business Administration (with an estimated completion in 2018).  I crossed paths with Seybert at Kurogo's Mobile Conference (hosted at CSUN). She was (as far as I know) the only other person there who's full-time work consisted of both mobile and social media. She caught my attention as she actively shared her feedback and notes on the #Kurogo2016 hashtag that conference was using. And thus, the Kurogo Mobile Conference 2016 edition of Why I Social was born! This Week on Why I Social, Noelle and I discuss: Whether or not we can define a generation over a 20+ year gap The influence her father has had on her life How she began working with both social media and mobile Share with your thoughts on this week's episode with #WhyISocial Subscr

Jermaine Young (@Tigga7d6) is lead designer at A Sublime Creation Design Studio and the co-host of #Spoofchat. It's also worth noting that Jermaine is a father - something I daresay he would say is his most important job.  Jermaine's work on #Spoofchat includes a unique creative process which he discusses mid-way through the episode.  Note: #Spoofchat was previously discussed on Episode 49 featuring Adam Dince (iTunes).  This Week on Why I Social, Jermaine and I discuss: The creative process behind #Spoofchat How he mixes social media and parenthood Why he loves Snapchat Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off

Frankie Greek (@FrankieGreek) is Social Media Manager at Fuse Media and Social Media Coordinator for the Shorty Awards. Her background in television and radio have also helped her establish the skill sets required to succeed in both Snapchat and live-streaming.  My actual introduction to her came when I learned she would be running the Snapchat account (which she launched, by the way) for the Times Square Ball. This episode is a long-time coming and it was joy to learn about how Frankie went from Penn State Grad to where she is today.  This week's episode also features questions from Chris Strub and Patrick Jervis-Stone This Week on Why I Social, Frankie and I discuss: How studying radio and broadcast helped her get where she is now.  Her first impressions of Snapchat Running the Snapchat account for the Times Square Ball Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by

Bree Kelley (@SmartSuiteBree) is a community manager at Casual Fridays (based in San Diego). She works remotely from the other side of the country in Cleveland, Ohio. You may also remember that Casual Friday Founder, Tyler J Anderson, joined the show in the first episode of 2016.  Bree's "no-quit" attitude was always impressed me and this episode also opens with a fan question from listener Martin Lieberman.  This Week on Why I Social, Bree and I discuss: How networking (in-person) landed her a job  Loving life in Cleveland Slack and it's value to today's workplace  Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all a

Michelle Pinchev is (@CityByHeart) is the founder of Pinch Social. She's also the executive producer of Social Media Week(i) Toronto, an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City... Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew  NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper term was SMWi Toronto - as it is independent from Social Media Week.  This Week on Why I Social, Michelle and I discuss: The evolution of influencer marketing in 2016  Her research process for Social Media Week Toronto What she learned at Social Media Week New York City Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming

Malia Probst (@TheMalia) is the host of The Real Virtual Reality Show and works full-time consulting on virtual reality. Her journey to living in Los Angeles didn't happen over night - but her interest in virtual reality pretty clear from the start.  From her experience in hospitality to her journey across the country, Malia brings a unique story to Why I Social that is is complete with passion for new technology.  This Week on Why I Social, Ross and I discuss: The challenges and rewards of working in hospitality. The journey from Indiana to LA  The future of virtual reality and social media The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http

Welcome to the first edition of Why I Social Sessions - which will bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, guest (and Why I Social alum) Lucy Rendler-Kaplan and I discuss changes happening on Twitter with a focus on #Twitter10k and the misinformation being spread regarding Twitter's big change.  On Episode 1 1. Twitter changes - are they good or bad? 2. How/what misinformation is being spread about #Twitter10k 3. How will changes to Twitter impact NEW users of the platform?  Following the conversation: I'd encourage you to use the hashtag #WISSessions to share your thoughts. This Week's Question(s):  What do you think about the changes happening to Twitter? Are you for or against Twitter's current evolution?