Seeking Wisdom

Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference. Maybe you’ve never been a part of a team like this. Or maybe you’ve only been a part of teams like this. Regardless, autonomy is something that everybody wants. But what does it look like in the real world?

What do you do about failure? I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed. Failures far outside the acceptable scope of “fail fast.”

A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this #Marketing Seeking Wisdom episode, DG shares an awesome ad that actually leveraged a company’s spot as No. 2 in their industry to attract new customers, how sharing your flaws can actually build your brand and how you can use audio & video to share the real you. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the S

Experience and a fancy degree can only get you so far.    If you've listened to DC, you've probably caught that he doesn't exactly love hiring product managers with experience and those with their MBAs. They don't give you the right to tell people what to do; all they can do is help you get your foot in the door (he says).   But that's where Maggie breaks the mold. Maggie is a Product Manager at Drift, has her MBA from Harvard Business School -- and oh yeah -- she's a former Olympian. And now she's the newest host on Seeking Wisdom.    And in this first episode of #build, she explains everything she's learned from DC and the Drift team about how to build better and faster.    Follow Maggie on Twitter at @maggiecrowley.   --- Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardo

Seeking Wisdom is expanding, and we're going to be adding a handful of new shows. The next one to drop is #Build, hosted by Maggie Crowley.    In this episode, Maggie, DC, and DG intro the new show and let you know what you can expect from it.   Maggie is a Product Manager at Drift, has her MBA from Harvard Business School -- and oh yeah -- she's a former Olympian. And now she's the newest host on Seeking Wisdom. Follow Maggie on Twitter at @maggiecrowley.   --- Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September.    PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom O

DG is joined by Allen Gannett who's the CEO of Track Maven and author of the new book "How to Develop the Right Idea, at the Right Time." They talk about Allen's book and lessons from over 25 creative geniuses, from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs. Allen shares the four laws of creative success and identifies the common patterns behind their achievement. But DG and Allen also go behind the scenes to dig into Allen's writing process, how he created the book, and the secrets (and systems) behind his massive success with LinkedIn video. Follow Allen on Twitter @Allen and say hi to @davegerhardt & @dcancel. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in Septembe

Stop what you're doing. We need 5 minutes. We just dropped the entire lineup for #HYPERGROWTH18. You can get your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for your ticket to the one day event with 4500 others on Tuesday 9/4 in Boston and Monday 9/24 in San Francisco. PS. We just launched the Seeking Wisdom Official Facebook Group - one place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook. https://www.facebook.com/groups/seekingwisdomofficial/

Molly Graham knows what it takes to scale a company (@molly_g on Twitter). From Google to Facebook to Quip she’s been involved in a whole lot of growth — and a whole lot of change that comes with it. She joins DC and DG on this episode of Seeking Wisdom to share the 9 things she wishes someone told her about scaling a company. And she’s joining as a speaker at #HYPERGROWTH2018! Molly will be speaking in Boston, and you can come join us by getting your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for your ticket to the one day event with 4500 others on Tuesday 9/4. PS. We just launched the Seeking Wisdom Official Facebook Group - one place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook.

Finally. The first podcast live from the new Drift office in downtown Boston. If you come by, you'll notice there are multiple copies of 11 particular books in the lobby that anyone can take. On this episode of Seeking Wisdom, DC & DG breakdown the books and the story behind each one. Get your reading list ready. PS. Stay tuned for a HUGE announcement for HYPERGROWTH next week -- don't forget to get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM to save $500 today. Tweet at us @davegerhardt and @dcancel.

Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora, Product Hunt, Amazon Reviews, and more. Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

Today on Seeking Wisdom we're talking about the relationship between comfort and growth. -- Get something out of this episode? Leave a 6-star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Today on Seeking Wisdom we’re breaking down the book Play Bigger, the story behind Conversational Marketing and what went into creating a new category at Drift, and we’re joined by two special guests: Remington Begg (@remingtonbegg) and George B. Thomas (@GeorgeBThomas). Play Bigger Book: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- The best performing marketing channel might be right in front of you. On this #marketing edition of Seeking Wisdom, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer. -- Hit us up with a question for the next #marketing episode on Twitter by tweeting @davegerhardt @drift Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We’re back and talking about the three books that DC got for everyone on the management team at Drift (and why). Plus the two people he’d want in the room right now outside of Jeff Bezos, Sam Walton, and the Home Depot founders. And the debut of a brand new SW segment: #AskDC. Hit us up with a question for the next #AskDC on Twitter by tweeting @dcancel and @davegerhardt Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION dollars on ads driving people to their websites. And yet 58% of those companies are not even following up with the people who visit their website. On this episode of Marketing Monday, DG is joined by Sonja Jacob, who runs the Content team at Drift -- to break down the results of Drift's annual lead response report. Listen to hear what we learned testing the response of 500+ B2B companies. Here's a link to the full report: https://blog.drift.com/lead-response-report-2018/ Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hyperg

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- By popular request, DG breaks down all of the tools and gear we use to record Seeking Wisdom every week. Tweet @davegerhardt with any questions, comments, feedback, etc. Products mentioned on this episode: ZoomH4N ZoomH6 XLR Cables SD Cards Shure SM58 Microphones Audio Technica 2013 Microphones Skype eCamm Call Recorder Zencaster Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Jerod Mayo has been a top performer his whole life. He was First-Team all SEC at Tennessee, 10th pick in the 2008 NFL draft, Defensive Rookie of the Year, First-Team All Pro, 7 time captain of the New England Patriots and a Super Bowl Champion. And he joins DC, DG, and Elias (he’s back!) on Seeking Wisdom to talk leadership, peak performance, work ethic, and discipline. This might go down as one of the most fun conversations we’ve had to date on the podcast. Make sure you tweet at Jerod @jerod_mayo and say what’s up. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It's Marketing Monday and DG is talking about the single biggest thing that changed his career in marketing (and it all started with some advice from DC on where to focus). Tweet @davegerhardt if you're listening, and don't forget to leave a 6 star review if you liked this episode and want to support Marketing Monday.

On the first episode of Seeking Wisdom Marketing, DG breaks down the whole story behind Drift's LinkedIn takeover and the video campaign that went viral, generating 300,000 views in 24 hours and led to the most traffic to Drift.com in a single day, ever. And it all happened without spending a dollar on promotion.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Seeking Wisdom. So we're launching Seeking Wisdom Marketing, Growth, Sales, and Customer Success.