Power To The Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market

Customer experience expert and best-selling author Shep Hyken joins host Jay Ehret to discuss building amazing customer experiences through what Hyken calls "The Cult of Amazement." Topics Include: The 5 Phases of the Customer Customer Loyalty Creating "Moments of Magic" Being better-than-average The advantage of small business access Employee engagement Guest: Shep Hyken, Customer Experience Expert Complete show notes and links can be found at the official Power to the Small Business podcast website: Shep Hyken & The Cult of Customer Amazement

Marketers talking shop and debating hot marketing topics. Marketers Shashi Bellamkonda of Network Solutions, Scott Ellis, Erica Campbell of ForRent.com and host Jay Ehret of The Marketing Spot. Topics Include: Using office as a networking tool Organizing your online content Social media contests and consumer loyalty The current online coupon and discount craze Marketers Roundtable Guests: Shashi Bellamkonda, Social Media Swami at Network Solutions in Washington D.C.Scott Ellis, translating technology in Dallas, TexasErica Campbell, Senior Manager of New Media Marketing at ForRent.com in Norfolk, VirginiaJay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Texas Complete show notes, quotes and links can be found at: Power to the Small Business 

Christopher Penn of Blue Sky Factory talks email marketing with host Jay Ehret. Penn shares tips and best practices for harnessing the power of email marketing. Topics discussed: Where email fits in the marketing mix How to avoid spam problems Free email tools Email best practices Get extended show notes and links here: Email Marketing Featuring Christopher S Penn Host: Jay EhretGuest: Christopher S Penn  For special VIP registration at Optimization Summit, click the image below.

Jay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit. The Keys to Transformational Branding Reframing your business into a different class (second-order change). Analysis and alignment of key business function. Elimination of functions that don't contribute. Changing the rules. Discarding the old rules and creating some new ones. Conquering the fear of becoming a business that’s different. Get extended show notes and links here: The Keys to Transformational Branding Host: Jay Ehret of The Marketing SpotGuest: Eric Brown of The Urbane Way Transform your business. Register for:

Author and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret Real results from social media marketing are difficult to quantify. Can you actually generate sales through social media marketing? There's one man who believes he can, and for good reason: he's done it. Through research, practical application, and trial and error, he's come up with a formula of sorts. Meet Stephen Woessner of the University of Wisconsin La Crosse and author of the soon to be published book: Increase Online Sales Through Viral Social Marketing. Woessner joins host Jay Ehret on Power to the Small Business to discuss: The social networks you need to join How often you should post The correct ratio of posts that pitch your products How long does it take What kind of results you might expect Complete show notes and links for the episode can be found here: The Social Media Marketing Formula

6 guests, including 5 best-selling authors in this special episode of Power to the Small Business. In five years you will be the same person you are today, except for the books that you read and the people you meet. In this special episode of Power to the Small Business, I present my small business marketing essential reading list, and will features five of the authors of books on that list. Guests on this episode: Jack Trout - Co-author of Positioning: The Battle for Your Mind T. Scott Gross - Author of Microbranding: Build a Powerful Personal Brand and Beat Your Competition Jackie Huba - Co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Charline Li - Co-author of Groundswell: Winning in a World Transformed by Social Technologies Joe Sugarman - Co-author of Advertising Secrets of the Written Word Brad Shorr, standing in for David Ogilvy, discussing Ogilvy on Advertising Complete show notes, including links to all the books featured in this podcast can be found o

Marketers talking shop and discussing current marketing issues. Marketers Jay Miletsky, Rich Becker, C.B. Whittemore and Jay Ehret sit down at the Marketers Roundtable to decide the future of marketing! Topics include: Marketers giving advice on social media. Are they dealing in reality? What is the best way to manage and measure the marketing mix? Can it be done? How do you blend online and offline marketing? Do companies really want to be different, or are they just trying to be better? Marketers Roundtable Guests: Jay Miletsky, CEO at Mango Marketing in New York Rich Becker, President of Copywrite Ink in Las Vegas C.B. Whittemore, Chief Simplifier at Simple Marketing Now in Kinnelon, New Jersey Jay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Texas Complete notes can be found at: Power to the Small Business

Author and customer experience consultant Shaun Smith joins host Jay Ehret as they discuss the power of instinct in creating remarkable customer experiences. Smith shares advice and practical examples from his book See Feel Think Do. Click the play button below to listen. Complete show notes are available at this link: Using Your Instinct to Create a Remarkable Customer Experience

Online video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets. Garfield has written a book called Get Seen: Online Video Secrets to Building Your Business. In this episode, you will get tips on cameras, audio, lighting, editing, uploading to YouTube, and more. For complete show notes and links from the episode, see Getting Seen with Online Video

Host Jay Ehret discusses ideas and tips to spark word of mouth by making your customer better.Cultivate the Customer - Growing the customer by making the customer better. Developing them and improving them...for free The Objective: Stimulating word of mouth and enlisting customer evangelists who recommend your business, even if they've never purchased from you. In this episode, host Jay Ehret, small business marketing coach, tells how to decide what you can offer the customer that will make them better, then gives you tips to put the cultivation into usable form. Finally Jay will brainstorm ideas and give you practical examples of real customer cultivation. For complete show notes, and to comment on the episode, see; The Marketing Spot Blog Recommended Event: Optimization Summit

Business-law attorney Danny Bronski discusses trademarks, copyright law and intellectual property. Dive into the murky waters of the legal side of marketing it this episode of Power to the Small Business. Host Jay Ehret speaks with Seattle attorney Danny Bronski. The discussion includes: What should you trademark? What is your obligation with a trademark? What protection does a trademark provide? Also What should you copyright? What are the differences between copyright and trademark? What are the legal costs involved. For complete show notes and links on The Marketing Spot Blog, see: The Legal Side of Marketing Check out Jay Ehret's Facebook Page: The Marketing Spot on Facebook Recommended Event: Small Biz Social Media Summit

SEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel. You can get a lot of advice and theory about local search engine optimization, but how about real proof? In this episode of Power to the Small Business we examine a real Local SEO project and how it impacted the bottom line. Glenn Gabe of G-Squared Interactive had a contest to help a local business with search engine optimization.  Kati Angelini of Kati's Kupcakes in Moorestown, NJ was the winner. For the past 3+ months Glenn and Kati have been working together to improve Kati's traffic from search engines. Take a listen to find out how they did and what Kati thinks of the results. Complete show notes and links are available on The Marketing Spot Blog: Local SEO Clinic: Improving Traffic, Improving Business Topics Discussed The Four Pillars of Search Engine Optimization The Basic Steps of Local Search Website

4 Marketers discussing today's important marketing issues including integration, messaging in social media, leveraging your brand, and listening to customers. Guests:  Bill Schley – David ID  Denise Lee Yohn - Brand as Business  Harry Hoover - My Creative Team  Jay Ehret - The Marketing Spot (Podcast Host) For complete show notes, including quotes and links, see The Marketing Spot Blog

Conversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap. Link to Show Notes: http://budurl.com/khbu Guest: Marty Neumeier - Director of Transformation at Liquid Agency Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot

Gary Schwartz of Impact Mobile joins host Jay Ehret to discuss how local, small businesses can get started with mobile marketing using a "crawl strategy." Learn how to use short codes and a simple SMS (text messaging) campaign to engage the mobile consumer and build an interactive relationship with customers. You will also get information on mobile commerce and how to merge mobile marketing and traditional advertising. Plus get information on Mobile University 101, an affordable one-day event in Chicago on April 28th. Complete show notes and links can be found on Jay Ehret's The Marketing Spot Blog: http://budurl.com/b8y3

Local search expert Mike Ramsey of Nifty Marketing joins host Jay Ehret to discuss how local businesses get found on search engines and what the business can do to influence their position in the Google local "7-Pack." The discussion brings a few surprises and questions. 1. Are Google search engine results no longer unbiased? 2. How does Google determine which businesses get into the 7-pack? 3. What's the role of websites and blogs in local search results? For complete show notes and links on The Marketing Spot Blog: http://budurl.com/pv38 Jay Ehret's website is: http://www.TheMarketingSpot.com Mike Ramsey's website is: http://www.NiftyMarketing.com

Power to the Small Business: The Internet Show About Small Business Marketing Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Guests: Jason Falls - Social Media ExplorerGeno Church - Brains on FireMark Roberge - Hubspot Host: Jay Ehret - The Marketing Spot Four marketers sit down at the Marketers Roundtable and discuss current marketing issues and how they apply to small business. Get complete show notes, including quotes and links, here: http://budurl.com/MRT4Pod

Guests John Moore and Paul Williams and host Jay Ehret tackle the nonsense surrounding word of mouth, social media and creating conversations about your business. Creating word of mouth doesn't just happen online through social media, it also happens offline. In fact, more often than online. In this episode of Power to the Small Business we discuss what word of mouth really is, the purpose of word of mouth, the role of social media, and how to create conversation about your business that leads to transactions. Get complete show notes on The Marketing Spot Blog: http://budurl.com/DeBunk Power to the Small Business is hosted by Jay Ehret. http://www.TheMarketingSpot.com http://www.TheMarketingSpotBlog.com

The Best Podcast Episodes of 2009 2010 is the Year of Awesomeness, let's not forget what we learned in 2009. Here are some 2009's best moments from the 10 most popular episodes of Power to the Small Business. Some of the biggest names in marketing were guests on the show, dispensing great marketing advice like, MARKETING THAT RESONATES - Drew McLellan COMMON SENSE IN MARKETING - Laura Ries THE DIFFERENCE BETWEEN BRANDING AND MARKETING - Megan Duckett LEADERSHIP AND MARKETING - Steve McKee BUILDING A SALES ORGANIZATION - Tom Hopkins EMPLOYEES AND CUSTOMER SERVICE - Ari Weinzweig KNOWING THE GOLDEN RULE - Jason Jennings SOCIAL MEDIA AND ONLINE BRANDING - Simon Salt IDENTITY DICTATES STRATEGY- Stephen Denny LOSING CONTROL TO GET PEOPLE TALKING - David Meerman Scott SHOW NOTES Get complete show notes, including direct links to all the episodes and guests that made the countdown:  http://bizy.be/czqZE

Check the health of your brand in this branding reality check-up with Jay Ehret and tagline specialist Jim Morris (a.k.a. Tagline Jim) This branding reality check up helps you analyze how your business is doing in three core branding functions: Branding Foundation, Brand Identity, Brand Integration. If you find your brand is not healthy, register for the free branding webinar on January 20th: Branding U - Revive, Refresh, Revitalize your brand for 2010: Webinar Registration Also, get information on Jay's full day webinar: Building an Awesome Brand, to be presented in Dallas on April 23rd at Optimization Summit 2010. Get more information and a discount code here: Building an Awesome Brand SHOW NOTES Get complete show notes, including links and the Branding Checkup Examination on The Marketing Spot Blog: http://budurl.com/BRCheckup