Crossing the Chasm
- Autor: Geoffrey A. Moore
- Narrador: Mike Chamberlain
- Editor: HarperCollins USA
- Duración: 9:46:20
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Sinopsis
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Capítulos
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001_Crossing the Chasm
Duración: 09min -
002_Foreword
Duración: 14min -
003_Part I Intro
Duración: 14min -
004_Chapter 1
Duración: 44min -
005_Chapter 2
Duración: 01h04min -
006_Chapter 2 cont
Duración: 29min -
007_Part II
Duración: 01h13min -
008_Chapter 4
Duración: 44min -
009_Chapter 5
Duración: 01h04min -
010_Chapter 6
Duración: 46min -
011_Chapter 6 cont
Duración: 38min -
012_Chapter 7
Duración: 01h13min -
013_Conclusion
Duración: 01h07min -
014_Credits
Duración: 01min -
sample
Duración: 01min