The Beauty Biz Show | For Beauty Industry Experts & Practitioners, Estheticians, Hair Stylists, Mass...



A highly-sought after industry expert and licensed celebrity esthetician, Lori is the owner of Spa 10 in Encino, California, and is the President and Founder of the Esthetician Mentor™, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. Quoted as “Top Celebrity Esthetician” by Guthy-Renker and labeled a ‘Beauty Guru’ by, she is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine. She has been featured on KESQ Health and News, MTV, Style Network, ABC Evening News and Fox 11. She also leads the Esthetician Success Master Class Retreat™, a sold-out 2-day event fostering community and guidance for beauty business practitioners.


  • 127 Sheryl Lowe - Creative Designer and Founder of Sheryl Lowe Jewelry

    21/09/2020 Duración: 01h15min

    Sheryl Lowe, founder of Sheryl Lowe Jewelry, talks about how she made her move from makeup artistry and built a career designing jewelry. “Start small and build strong foundations before you move onto the next one.” – Sheryl Lowe. Learn more about this episode of The Beauty Biz Show at

  • 126 Elisha Reynoso - Owner of Maven Skin and Beauty on Overcoming the Pandemic Challenges in Business

    07/09/2020 Duración: 40min

    Elisha Reynoso shares how she made more money in April 2020 with her business closed than she made in April 2019 with her business open. "If you want to grow something, you have to invest time and energy into it." - Elisha Reynoso. Learn more about this episode of The Beauty Biz Show at

  • 125 Current Conditions Chat

    24/08/2020 Duración: 44min

    This show is is about how to deal with our current conditions as beauty biz practitioners. It is meant to be inspirational and motivational. "Don't underestimate the healing that you are bringing to the world with your hands and your hearts." - Lori Crete

  • 124 Janeida Griffin - All About Brow Lamination with The Brow Girl

    10/08/2020 Duración: 36min

    Janeida Griffin shares her tips on how to market yourself, the first steps on how to build your business and client base, and more. "Mind the business that pays you." - Janeida Griffin. Learn more about this episode at

  • 123 Kendra Villarreal - From Lockdown to the Best Month of Business So Far

    27/07/2020 Duración: 44min

    Kendra Villarreal has been a licensed esthetician for 15 years, and she had her best month of business EVER when she went back to work after the lockdown. "I've been doing this for almost 15 years, I don't know anything else, I don't have any other skills to fall back on, so I either have to go 100% or I'm just gonna fail." - Kendra Villarreal. Learn more about this episode at

  • 122 Recovering From a 3-Month Hangover

    13/07/2020 Duración: 32min

    I talk about how to implement the knowledge you learned during the lockdown into your rebuilding process and how to recover from this 3-month hangover. "Now more than ever we have to tap into our inner wisdom and trust ourselves." - Lori Crete Learn more about this episode at

  • 121 David Suzuki - How to Make Your Clients Feel Comfortable

    29/06/2020 Duración: 50min

    David Suzuki is a licensed medical aesthetician since 1989 and the president of Bio-Therapeutic Inc. His company produces medical and aesthetic devices. "If you know who you are buying from and you know what they are about, it just makes it seem more interesting, and a little bit more personal." - David Suzuki. Learn more about this episode at

  • 120 Dr. Eris - Emotionally Preparing to Reopen Your Beauty Business

    15/06/2020 Duración: 58min

    Dr. Eris, the founder of FACE it, has a PsyD in marriage and family therapy. She talks about how we can prepare ourselves as we reopen our businesses. "You are not your thoughts, especially if you are anxious." - Dr. Eris. Learn more about this episode at

  • 119 Corry Jennison - Strengthening Your Business During Uncertain Times

    01/06/2020 Duración: 42min

    Corry Jennison has her own spa in Dover, New Hampshire. Today she talks all about creating her business in a small town and how to get through unfortunate surprises and uncertain times. The COVID-19 pandemic has changed her business, and she shares with us what she's done to overcome those challenges. "If you are a leader and you own a SPA, your team will remember how you showed up." - Corry Jennison

  • 118 Suzanne Somers - Celebrity, Entrepreneur, Author of 27 Books Including A New Way to Age

    18/05/2020 Duración: 01h10min

    Today, Suzanne Somers shares some amazing stories and valuable information about holistically staying young during and after menopause. "You can put everything back together again. Like Humpty Dumpty, you can get balance back." - Suzanne Somers. Learn more about this episode at

  • 117 How to Show Up as a Beauty Practitioner During Unusual Times

    27/04/2020 Duración: 31min

    I talk about how to keep up your business and reach out to clients because, even under those difficult times, clients still want to hear from us. "The comeback is always stronger than the setback." - Lori Crete. Learn more about this episode

  • 116 Jerry Nettuno - What Schedulicity is Doing to Support New and Existing Clients During This Time

    20/04/2020 Duración: 38min

    Jerry Nettuno has been on the show before, but I wanted to bring him back to talk about what he is doing to support his clients during this time. "We're not going to stick our head in the sand and feel sorry for ourselves, we're going to use this time to be great." - Jerry Nettuno. Learn more about this episode at

  • 115 Harry Slatkin - The King of Home Fragrance and Founder and CEO of Home Worx and Scentworx

    06/04/2020 Duración: 40min

    Get ready for a fabulous show with, Harry Slatkin, who has been called the "king" of home fragrance by the New York Times and The Wall Street Journal. "Failure to me is the best thing that you can do in business because you learn from your mistakes." - Harry Slatkin. Learn more about this episode at

  • 114 Joanna Vargas - Celebrity Facialist, Beauty Business Owner + Entrepreneur, and Author

    23/03/2020 Duración: 40min

    Celebrity facialist and author Joanna Vargas talks about how she became a successful beauty entrepreneur. She shares her tips for success and much more! "Sleep is very important to me, actually. But I'm highly scheduled." - Joanna Vargas. Learn more about this episode at

  • 113 Five Tips to Keep Your Clients Buying From You

    02/03/2020 Duración: 23min

    It is frustrating when clients buy product online and not from you. Today, I share 5 tips to keep your clients from buying from you and supporting your biz. "Put your time and energy and effort towards the people who honor and respect your talent, your expertise, and your knowledge and your business." - Lori Crete. Learn more about this episode at

  • 112 Michelle Cook - Your Taxes, Books, Accounting and more as a Beauty Biz Practitioner

    17/02/2020 Duración: 44min

    Today, CPA Michelle Cook talks about what you can write off on your taxes, how and why to save for retirement, the best way to do your taxes, and more. "Find someone who is going to make you feel confident about your business." - Michelle Cook. Learn more about this episode at

  • 111 Lori Bush - Leading Rodan + Fields From Start-Up to $1 Billion in Revenue

    27/01/2020 Duración: 01h04min

    Lori Bush was the president and CEO of Rodan + Fields for 8 years. Today, she talks about how Rodan + Fields grew so quickly, her business secrets + more. "Collaboration and transparency became attributes that we rewarded and valued." - Lori Bush. Learn more about this episode at

  • 110 Invest to Impact

    13/01/2020 Duración: 27min

    I'll give you some tips about how to become the type of practitioner that invests wisely so that you can make 2020 your best year yet. "Stop saying 'I don't have' and start saying 'I will create'." - Lori Crete. Learn more at

  • 109 Takeaways From 2019

    30/12/2019 Duración: 50min

    Today, I talk about what I learned in 2019 about building a business, dealing with clients' energy, manifesting, taking care of myself and much more. "Bravely believing in yourself comes with great rewards." - Lori Crete. Learn more about this episode at

  • 108 Can't Fix a Client

    16/12/2019 Duración: 20min

    I talk about what to do when you can't help someone in the way that you think you can, what to do to keep the relationship with your client great, and more. "I don't want my ego to ever ever ever get in the way of my success." - Lori Crete. Learn more about this episode at    

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