The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.In Today's Episode, You'll Learn:How webinars have completely transformed his business and the reason he started using them in the first placeHow he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rateHis top 3 tips for having a highly converting webinarAnd how after doing 1,200

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.There was a point in time when not many were using Facebook ads just yet.Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.But for me, Facebook ads were just one-half of the equation.Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars–and a very specific kind of webinar–that things really took off.I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. Do more webinars, rinse and repeat.After

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you.Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.In Today's Episode, You'll Learn:The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platformHow to leverage Amazon's ad retargeting to sell more of your productsHow Amazon PPC is quickly becoming more like Google

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business.Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.Specifically, here's what you're going to learn on today's episode:Behind the scenes of Google's Call-Only ads and how they workStep-by-step guide to setting up Call-Only ads and what to avoidHow to get the best results from your Call-Only ads for your unique businessThe best type of ad copy to useWhat conversion rate to aim forWhat kind of offer and set up you want in place before starting your Call-Only adsRick Mulready's Links:Visit Ric

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.And that’s when the real fun began!She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular.And when I say knocked it out of the park I mean she got a 5000% ROI!Here's what you're going to learn on today's episode:What Amanda did to get that 5000% ROIThe ad formats that she’s tested and the one in particular that’s given her the best resultsWhat kind of ad copy she’s usingW

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).The Facebook pixel now combines the retargeting pixel AND the conversion tracking.However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.It's recommended to just get it done, but not necessary right now...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching fr

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery.If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out.Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.On Today's Episode, You'll Learn:What Jeremy and Jason refer to as "the traffic myth” and where you should be focusing your efforts instead.What the "choose your own adventure” system is and how to use it to move customers toward spending increasingly higher amounts of money with your busi

It’s the worst nightmare when you buy website traffic:Ending up with a banned ads account.These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.Today’s Art of Paid Traffic guest learned that the hard way…And he’s here today to help you avoid getting a banned ads account from Google.Charles Kirland is the founder of Media Buyer’s Association.He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Busines

I've got a really cool case study for you today on The Art of Paid Traffic.Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome...In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.A really inspiring case study here today with Scott.Rick Mulready's Links:Visit Rick's websiteDM Rick on Instagram

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.As you’ll hear, David is high energy and he loves teaching this stuff.We cover a lot today so don't miss this one!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:Primary objective: Get 500 new email subscribers for less than $1 each.Spend $500 on ads in 14 days.Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension.Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...He takes you behind the scenes of every

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel See omnystudio.com/listener for privacy information.

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.In Today's Episode, You'll Learn:About the evolution of their food blogging business - from a slow start to attracting big time sponsors todayHow and why they started incorporating video into their businessTheir monetization strategiesWhen and why they started using paid traffic to grow their businessThe one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook adsAnd the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.Today's Paid Traffic Bonus Case StudyFor a complete case study of what made Faceboo

Want to be a better copywriter? You're going to love this episode.On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.Your words are directly tied to your business's success... or its failure.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Busin

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.Here's a taste of what people have to say about Ryan: "It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich"This is g

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study.Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most recent paid traffic campaign.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel See omnystudio.com/listener for privacy information.

In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon.I've gotten a lot of requests to discuss Amazon PPC on the podcast so I'm psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazon program.Today's Amazon PPC topic is something I knew nothing about before talking with Scott and now that I’ve had this conversation with him I think this is a really interesting strategy for creating a business for yourself.I think you're gonna feel the same after hearing the episode.On Today's Episode, You'll Learn:Scott’s 3-step approach to launching a new product ad campaignHow to use Amazon PPC to get more reviews of your productBest practices for how many reviews you should have on your product before turning on your PPCThe key length of time to test your PPC campaign when starting outAt wh

I've got a different kind of Art of Paid Traffic episode for you today.This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast.And the reason I wanted to share it with you because even though I was being interviewed I got to ask Joey some questions about what he’s currently doing with Facebook ads in his business.If you recall, I interviewed Joey, who is a student in my FB ADvantage training, back in episode #4 here on AOPT where we talked about Facebook ads retargeting and the very specific retargeting strategy he uses in his business to see huge ROI.Today you’re going to hear:Joey talk about how has now tripled his income using Facebook ads and what he does with that extra revenue Joey also talks about the effect that Facebook ads have had on his familyWe also get into the Facebook retargeting strategy that Joey is currently using and the results he’s seeing from his ads.  How he uses retargeting as his auto-responderWe get into what kind of

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:Targeting and how to improve an ads campaign for a veterinary nicheHow to avoid using destination URLs for your Facebook ads that might be considered spam by FacebookHow to focus and leverage your targeting when you're a service based business and offer a variety of servicesHow authors can get the most out of their advertising when sending traffic to Amazon.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel See omnystudio.com/listener for privacy informa

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?What are some big, overlooked or unknown “Gotchas” associated with running Facebook adsExplain why you don't reach the full # of people that your target audience suggestsCan you explain how to use Business Manager? Who should be using it and what's the big deal about it?Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel See omnystudio.com/listener