The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads.People have emailed in or asked questions via voicemail which you can do here on the Show Notes page.A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.If you have a question you’d like me to answer in an upcoming episode, whether it’s about Facebook ads or any other paid traffic strategy, just click the orange "Start Recording" button below and you can leave me a voice message there with your question.If I don’t know the answer, I’ll find someone who specializes in the topic of your question and get the answer for you.See omnystudio.com/listener for privacy information.

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network.With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business.Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.When I first started talking to Jay about having him on the show, he was telling me all about the success he’s having on the Gemini network and I had never even heard of it. I spent 2 years at Yahoo selling online ads and so the fact that I'd never heard of it was super weird.Well, in our interview here, Jay explains why I’d never heard of it before.See omnystudio.com/listener for privacy information.

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he special

In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.See omnystudio.com/listener for privacy information.

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.Specifically today, we're talking about pre-sell pages.I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?And he said, oh yea, pre-sell pages.See omnystudio.com/listener for privacy information.

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.In This Episode, You'll Learn:Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.Why mobile needs to be a priority when considering your lead

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.See omnystudio.com/listener for privacy information.

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable.  He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down.  It’s really become alarming.  Even people I know who are legitimately trying to do the right thing are being caught in this.This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.See omnystudio.com/listener for privacy information.

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.And in this episode we talk about Native Advertising or what some people call content amplification.Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.See omnystudio.com/listener for privacy information.

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.On today's episode with Joel, you're going to learn:The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimi

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool...Today you're going to learn:Pro tips for when you're just starting out with AdWords,

Today we’re going to do our first Q&A episode.People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast.So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question.Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.That’s because my goal here at the Art of Paid Traffic is for this to be your one-stop shop for learning everything you need to know about paid traffic.You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.Wanna create freedom in your business? Learn from the best experts in paid traffic what st

On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business.  In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today, you are going to love this.There is so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download it on the Show Notes page for today’s episode which is at rickmulready.com/13.See omnystudio.com/listener for privacy information.

On todays episode I am happy to welcome my good buddy Rui Dong.  Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics.Whether you are more advanced or you’re just starting out with paid traffic for your business, you are gonna get some great ideas from Rui here today.That’s because my goal here at the Art of Paid Traffic, is for this to be your one-stop-shop for learning everything you need to know about paid traffic.  You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working and not working right now here at The Art of Paid Traffic.See omnystudio.com

Alright, today I’m psyched to welcome Tommie Powers to the show.Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.In This Episode, You'll Learn:The importance of the one key metric and the one thing you can do to move your business forwardThe absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.If you’re just starting out with paid traffic, the best way to track your conv

Today I'm talking with Chris Evans all about retargeting strategies.  Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now.If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.  I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he's saying is pure gold.I’m learning right along with you today. In this Episode You'll Learn...See omnystudio.com/listener for privacy information.

Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads.  This is actually the last episode in this series before moving on to some other paid traffic strategies.  Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast.Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us.Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.See omnystudio.com/listener for privacy information.

Today I'm talking with Jake Larsen about YouTube advertising.When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time.  And what I’ve since found is he’s pretty much synonymous with YouTube advertising.  He’s the real deal!In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads.So I’m stoked that he’s joining me on the show today.Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing.In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising.You'll LearnTricks for how to creat

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.Today we’re talking about best practices for setting up highly performing YouTube ads.He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?3 Areas That Need to be Right When Setting up Your Ads:Knowing who to target and how to targetCreating the video adEnsuring you have the right settings in the Adwords interfaceIn This EpisodeWhen it comes to the type of video, you need to be specific with regards to what you're using your video for.  For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses.He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.You'll Learn:[Video]How to get in front of the right people at the right timeConvert landing pages with a great offerThe difference between In-Display and In-StreamHow to get free traffic to your landing pageWhy you don’t want to be too engaging in your video adHow to create videos for free that can tell you exactly which target audiences work best for your offerProven Script That You Can Use to Generate Leads