The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®.As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.We haven’t talked about a lot of these concepts on the podcast before, and this is an episode that you’re probably going to want to listen to multiple times (and t

For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you.It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audie

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs.We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for.I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business. On the Show Today You’ll L

Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com.We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book.The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the skyis the limit for her! On the Show Today You’ll Learn: Ways to optimize your website, including colors and layout, along with retargeting strategies for people who visit itWhy Christine should focus

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses.I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more.You may find that it takes a few minutes of us

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode. On the Show Today You’ll Learn: Why she considers quizzes and Facebook ads a “perfect match”A way to work backward to create your first quiz

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs.Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…Ethan walks us through the steps he used to get the Facebook ads running again once becoming inv

I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats…I want to talk about something that’s holding so many of us back in our businesses.And that’s perfectionism.And the reason I decided to share it with you is this is something that I have struggled with.And the more I’ve shared it, the more people I hear from saying that they too struggle with it.And they ask me to continue talking about it...There’s a great quote by Brene Brown about perfectionism that says:“Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution.It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...You see, I have so many ideas and things I want to do, but they get

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at.In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT,

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.   On the Show Today You’ll Learn: Why Tiffany felt so strongly that Facebook was the one platform to go “all in” onSome of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spendWhy you don’t need fancy and expensive equipment to start marketing yourself online!How she uses audience data to hone in on who she needs to be speaking to and target

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world. On the Show Today You’ll Learn: Her first experience using Fa

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB ADmanager course for people looking to start and grow a Facebook ads business.Whether you’re someone offering Facebook marketing services or a local business owner considering investing in this type of service, I think this episode is going to be a big help for you. On the Show Today You’ll Learn: What a local business owner really looks for when approached by a marketing agencyWhere he thinks agencies are getting it wrong when approaching

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients.Today we dive in and break down two campaigns:One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330.He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business.Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets.Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action.And, he’s just one example of living proof that what we talk about on the show

On today’s episode, I’m chatting with my buddy Noah Kagan.If you’d know who he is, you’re in for a treat...Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook adshow he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.We also cover so much more in this episode.  Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’

In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.  FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.  So mu

We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more... On the Show Today You’ll Learn: Recent big changes to how you set up Gmail ads (HINT: it’

Facebook ads Q&A part II!On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.Today I dive into the following:What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local marketHow to start a Facebook ads agency (from scratch) in a specific nicheHow to map out a simple sales funnelThe simplest and most effective way to get started with Facebook ads retargetingAnd, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.On the Show Today You’ll Learn:8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal)   Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic Simple ways to get started with Facebook ads retargeting How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US.This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.If you want to learn more about their security business, you can visit jadtec.comAlso, I’d love to hear your ideas and feedback.If you'd like to win a 30-minute strategy call with me, head over to Facebook Messenger and give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to sha

It’s Q&A time here on The Art of Paid Traffic podcast!On the show today I’m answering your Facebook ads questions, diving into topics like:How to hire a Facebook ads managerWho should (or shouldn’t) be looking to outsource their Facebook adsWhere to place the Facebook ads pixel and strategies for retargeting audiencesIs it ok to make changes to ad sets while they’re running?What does the Estimated Daily Reach mean when you’re setting up your ad setE-commerce strategyAnd, how do you get people to actually walk into your local business once they’ve redeemed your coupon offerAnd more…  And specifically, you’ll learn: The questions you should be asking Facebook ads managers before having them run your campaigns The first place you should be looking for potential Facebook ad managers Why it’s a good idea to educate yourself first on Facebook ads before outsourcing Smart Facebook ads strategies for e-commerce businesses How you can get people to come in the door of your local business to redeem coupons – and wh

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.They are:The merger of Ads Manager and Power Editor into one combined toolNew targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down… On the Show Today You’ll Learn: The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense What happens now to historical data, saved filters and audiences with the new Ads Manager tool What you can do now that self-reported targeting fields such as “Job Title” are now longer available What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged Why you need to be reviewing Facebook’s policies regularly!It can be hard to