The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.See omnystudio.com/listener for privacy information.

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.On Today's Episode, You'll Learn:How to build your marketing to scale using key metricsWhy setting performance targets for your paid traffic is the foundation of growing your businessDavid shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possibleWe tal

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.See omnystudio.com/listener for privacy information.

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.In Today's Episode, You'll Learn:How to know if webinars will work for your bu

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.In Today's Episode, You'll Learn:How webinars have completely transformed his business and the reason he started using them in the first placeHow he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rateHis top 3 tips for having a highly converting webinarAnd how after doing 1,200

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.There was a point in time when not many were using Facebook ads just yet.Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.But for me, Facebook ads were just one-half of the equation…Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars – and a very specific kind of webinar – that things really took off.I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. Do more webinars, rinse and repeat.Af

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you.Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.In Today's Episode, You'll Learn:The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platformHow to leverage Amazon's ad retargeting to sell more of your productsHow Amazon PPC is quickly becoming more like Google

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business.Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.Specifically, here's what you're going to learn on today's episode:Behind the scenes of Google's Call-Only ads and how they workStep-by-step guide to setting up Call-Only ads and what to avoidHow to get the best results from your Call-Only ads for your unique businessThe best type of ad copy to useWhat conversion rate to aim forWhat kind of offer and set up you want in place before starting your Call-Only adsSee omnystudio.com/listener for priv

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.And that’s when the real fun began!She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular.And when I say knocked it out of the park I mean she got a 5000% ROI!Here's what you're going to learn on today's episode:What Amanda did to get that 5000% ROIThe ad formats that she’s tested and the one in particular that’s given her the best resultsWhat kind of ad copy she’s usingW

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).The Facebook pixel now combines the retargeting pixel AND the conversion tracking.However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.It's recommended to just get it done, but not necessary right now...See omnystudio.com/listener for privacy information.

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery.If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out.Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.On Today's Episode, You'll Learn:What Jeremy and Jason refer to as "the traffic myth” and where you should be focusing your efforts instead.What the "choose your own adventure” system is and how to use it to move customers toward spending increasingly higher amounts of money with your busi

It’s the worst nightmare when you buy website traffic:Ending up with a banned ads account.These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.Today’s Art of Paid Traffic guest learned that the hard way…And he’s here today to help you avoid getting a banned ads account from Google.Charles Kirland is the founder of Media Buyer’s Association.He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.See omnystudio.com/listener for privacy information.

I've got a really cool case study for you today on The Art of Paid Traffic.Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome...In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.A really inspiring case study here today with Scott.See omnystudio.com/listener for privacy information.

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.As you’ll hear, David is high energy and he loves teaching this stuff.We cover a lot today so don't miss this one!See omnystudio.com/listener for privacy information.

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:Primary objective: Get 500 new email subscribers for less than $1 each.Spend $500 on ads in 14 days.Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension.Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...He takes you behind the scenes of every

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.See omnystudio.com/listener for privacy information.

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.In Today's Episode, You'll Learn:About the evolution of their food blogging business - from a slow start to attracting big time sponsors todayHow and why they started incorporating video into their businessTheir monetization strategiesWhen and why they started using paid traffic to grow their businessThe one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook adsAnd the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.Today's Paid Traffic Bonus Case StudyFor a complete case study of what made Faceboo

Want to be a better copywriter? You're going to love this episode.On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.Your words are directly tied to your business's success... or its failure.See omnystudio.com/listener for privacy information.

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.Here's a taste of what people have to say about Ryan: "It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich"This is g

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study.Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most recent paid traffic campaign.See omnystudio.com/listener for privacy information.