The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramApply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention the Art of Online Business podcast for a special bonus.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 763 where Archie and I talked about what matters most for your business's website to leave a great impressionListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Cha

In this episode, I talk about why it's not a good idea to show your ads to people all over the world. I share examples to explain why it's better to focus on specific groups of people in certain countries. By targeting the right audience, you can make sure your ads are more effective and you don't waste money.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 The Pitfalls of Worldwide Ad Targeting9:48 Targeting Countries for Online Advertising15:27 Targeting the Right Au

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Book a strategy call with Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction06:21 - Optimizing Thank You Page for SalesGet coaching from Rick through Pick Rick's Brain Coaching AIhttps://rickmulready.com/aicoach Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads&

In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead. This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Dallas' Success Super Power QuizBrenna McGowan’s Behind the Launch SummitListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Book a strategy call with Kwadwo!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction11:55 Exploring Work

In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites. We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Optimize your website with Archie Reach out to Archie on FacebookMessage Archie on LinkedInKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to K

In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Visit Kwadwo’s website for Facebook Ads helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on InstagramTimestamps:0:00 Improve Sales Conversions on Sales Page13:13 Checkout Page Captcha and Feedback DiscussionGet coaching from Rick through Pick Rick's B

Are you ready to illuminate your marketing strategy? Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling. Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/Eugene Schwartz: Breakthrough Copywriter h

In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube ChannelBook a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramGet coaching from Rick through Pick Rick's Brain Coaching AIhttps://rickmulready.com/aicoach

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat SheetKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Down

Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction03:07 - Discussion on the client's email sales sequence03:36 - Reasoning behind having only one cal

In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 752 “How Collabs Can Explode Your Business Growth with Jordan Gill”DM me on instagram https://instagram.com/quayjoKwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramEpisode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost

Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Let's find out.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction03:19 - Create thank you page for leads conversion08:55 - Practical Zoom workshop with potential marketing challenges11:45 - Make it easy to click through online16:21 - Leeanne, speaking directly to individual on Zoom20:24 - Repurpose

Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment? The answer lies within the strategic approach you take.In this episode, I explore the effectiveness of running Facebook ads to your blog, delving into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamp:00:00 - Introduction05:23 - Using paid traffic to measure blog effectiveness08:52 - Optimize traffic by focusing on email marketing10:03 - Clear

It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx. We're exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links Mentioned In This Episode:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Funnel Leak Finder here!Kwadwo’s Links:Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Apply to have Kwadwo manage your Facebook ads.Say hi to Kwadwo on InstagramTimestamps:00:00 - Introduction04:22 - Optimization opportunities on the opt-in page09:09 - Pages use varied colors for clear navigation10:34 - Avoid

In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me, who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Learn about the online business softwares Kwadwo uses & recommendsVisit Kwadwo's website to learn how he can hire a VA for youSay hi to Kwadwo on InstagramJordan Gill’s Links:Say hi to Jordan on InstagramVisit Jordan’s websiteListen to Jordan’s CollabCast!Timestamps:00:00 - Introduction00:29 - About Jordan Gill 04:24 - Became Collab Queen, earned $180-220k07:57 - Collaborate with copywriters for worksho

Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your product, and ensure your business is ready.Gain insights on when to bring in a Facebook ad manager. Tune in for actionable tips to decide if Facebook ads are your best play!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links Mentioned In This Episode:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Apply to have Kwadwo manage your Facebook ads.Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on InstagramCheck out episode 735, Case Study: How Kwadwo Sold Out His Founding Member Course LaunchTimestamp:00:00 - Introduction01:04 - Kwadwo's experience with Facebook ads and audience growth01:38 - Importance of validating your pro

Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the world of sales with the founder of The Sales Evangelist, Donald Kelly.With a wealth of experience in sales training and coaching, Donald offers invaluable guidance in the world of selling. This episode provides expert tips and strategies to elevate your webinars and discovery calls. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramDonald Kelly’s Links:Visit Donald Kelly’s websiteListen to The Sales Evangelist PodcastGet access to TSE free coursesTimestamps:00:00 - Introduction00:29

I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LOTS of time.  You'll learn how to teach ChatGPT about your audience that you communicate to, about your program(s) you're selling and about your communication style. All this will make ChatGPT give you some pretty decent emails that you can then modify as you wish. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpLearn about the online business softwares Kwadwo uses & recommendsVisit Kwadwo's website to learn how he can hire a VA for youSay hi to Kwadwo on InstagramClick here to subscribe

In this episode, short-form video marketing  expert Keenya Kelly shares her best tips on how to leverage short-form videos on different platforms for business growth. Learn about strategies for increasing email list traffic and viewer engagement, addressing your common objections in creating short-form videos.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Get started with Keenya’s Short-form Video GuideSay hi to Keenya on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRepurpose your videos with Vidyo.aiKwadwo’s Links:Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website to learn how he can hire a VA for youSay hi to Kwadwo on InstagramKeenya Kelly’s Links:Visit Keenya Kelly’s websiteFollow Keenya’s Facebook PageFollow Keenya’s TikTokTimestamp:0:00