Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Informações:

Sinopsis

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Episodios

  • 8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

    07/11/2023 Duración: 46min

    Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.Chapters:00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities00:11:57 - Identifying Sellable Assets Across Diverse Businesses00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership00:17:55 - The Significance of Transferable

  • 17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet

    03/11/2023 Duración: 49min

    We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.Chapters:00:00:00 - Important Tips for Media Buyers and Advertisers00:01:15 - Insights into Optimizing Meta Advertising and Custom Events00:04:46 - Regular Engagement and Feedback on YouTube Channel00:06:10 - Optimizing Leads and Credit Reports with the Pixel00:07:16 - Exploring Custom Events and Managing Event Selection in iOS00:10:00 - Success with Click Bank and Shopify Despite iOS Changes00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth00:20:13 - Adv

  • Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic

    31/10/2023 Duración: 50min

    Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time. Chapters:00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled00:12:54 - Unveiling the Truth Behind the Customer Journey Trap00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form00:18:34 - How Marty's Social Media Agency Landed Major Clien

  • Cutting Edge Digital Marketing Insights from Cancún, Mexico

    27/10/2023 Duración: 29min

    Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective.Chapters:00:00:00 - Strategic Lead Generation: Elevating Business Success00:03:08 - Mastering Networking: Strategies for Introverted Marketers00:04:17 - Collaborative Innovations: The Role of Community and Accountability00:08:57 - Specializing for Success: The Value of Niche Marketing00:11:21 - Excellence in Digital Marketing: Our Ascendancy to Global Leadership00:12:51 - The Financial Edge: Harnessing Passive Income for Stability00:17:25 - Digital Marketing Evolution: Lesson

  • Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit

    24/10/2023 Duración: 01h13min

    We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising.Chapters:00:00:00 - Unveiling the Future of Branding: Meta Brand Summit Insights00:03:00 - Meta's Vision: Video's Central Role in Modern Advertising00:06:59 - Decoding Meta's Influence: The Game-Changing Power of Video Content00:09:46 - Creator Content: Measuring Impact and Realizing ROI Potential00:12:30 - Advanced Techniques: Determining Creator Value and ROI Metrics00:15:45 - Client Retention Tactics: Navigating Attribution Windows in Digital Advertising00:19:25 - Elevating Brand Presence

  • Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit

    20/10/2023 Duración: 39min

    Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.Chapters:00:00:00 Navigating Meta: Modern Marketing Tactics and Insights00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies00:20:50 Leveraging the Giants: Tapping into Google

  • Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov

    17/10/2023 Duración: 55min

    Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn’t just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don’t merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today’s marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.Chapters:00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency00:01:52 Trust-B

  • Behind the Scenes of Tier 11: Research, Insight, and Strategy

    13/10/2023 Duración: 30min

    Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.Chapters:00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Co

  • The 3 Essential Steps to Turning Around a Digital Marketing Team

    10/10/2023 Duración: 52min

    Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through the lens of Parcells’ transformative leadership and the meticulous strategies employed in digital marketing realms, the discussion navigates through the nuances of team dynamics, achievement, and the pivotal role of mentorship in propelling to the next stage of growth and development. With a blend of philosophical insights and direct, actionable strategies, the conversation provides a compelling exploration into the essence of achievement, the value of work, and the intricate journey of navigating through various stages of organizational and personal evolution.Chapters:00:00:00 Introduction: Exploring the Synergy Between Leadership, Sports, and Digital Marketing00:02:36 Essential Elements: Attracting and Retaining the Right Talent for Success00:06:22 A Deep Dive: The Potential of Gifted Teams in Driving Results00:07:49 Mastering Leaders

  • 5 Takeaways from the Meta Agency Performance Summit

    03/10/2023 Duración: 56min

    Ralph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nuances of Meta’s advertising algorithms, contemplating their evolving efficiency and the implications for advertising strategies. They make a comparison between Meta and Google, analyzing the dynamics of high-value traffic availability and accessibility on both platforms. The trio also scrutinizes Meta’s approach to data, emphasizing the paramount importance of acquiring clean, first-party data to optimize ad performance. They offer a deep dive into the complexities of Meta’s ecosystem, providing invaluable insights for those looking to navigate and leverage the advancements in digital advertising and marketing strategies.Chapters:00:00:00 Exploring Meta’s Impact on Digital Advertising with Guest Tom Meredith00:05:17 Leveraging Wim Hof’s Techniques for Enhanced Business Strategies00:09:32 Anticipated Insights and

  • How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers

    29/09/2023 Duración: 30min

    Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities. Chapters:00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments00:15:29 - Preparing

  • How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet

    26/09/2023 Duración: 41min

    Kasim and Laruen dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.Chapters:00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear00:10:21 - I

  • The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

    22/09/2023 Duración: 01h02min

    Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demystified. We also touch upon the dynamic realm of e-commerce, emphasizing the transformative potential of dynamic product ads. Chapters:00:00:00 - Unveiling Marketing Insights from a Mall Visit00:02:04 - Diving Deep into Traffic Segmentation and Modern Media Buying00:08:35 - The Double-edged Sword of Performance Max Smart Shopping00:10:45 - The Evolving Landscape of Fashion: Lessons from the Past, Predictions for the Future00:12:39 - Decoding the Conversion Funnel: Guiding Visitors to Sales00:14:44 - Mastering the Marketing Matrix: The Crucial Role of Levels One and Two in Ad Optimization00:16:43 - A Visual Dive into Audiences of Levels 2-5 on Perpetual Traffic YouTu

  • The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

    19/09/2023 Duración: 44min

    Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age.Chapters:00:00:00 - Intro to Modern Advertising: Navigating the Digital Landscape00:03:35 - Beyond Generic Ads: Crafting Messages that Resonate00:06:10 - Navigating Challenges: Marketing in Restricted Domains00:09:38 - Personalization in Focus: Ads Catered to Consumer Awareness Levels00:13:48 - Essential Strategies: What Every Digital Marketer Should Know00:15:05 - Harnessing Traffic Harmonization: Key Insights for Effective Online Engagement00:19:18 - Rethinking Ad Content: Emphasizing Benefits and Smart Retargeting00:21:29 - Case Study: Culinary Success Through Engaging 'Teach and Pitch' Videos00:26:40 -

  • Digital Gold Rush - Mining for Audience Engagement Nuggets!

    15/09/2023 Duración: 29min

    Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind effective call-to-action buttons. As we navigate the intricate landscape of digital marketing, from understanding campaign goals to harnessing the potential of online audiences, this episode offers invaluable insights that promise to elevate your digital strategies to new heights. Chapters:00:00:00 - Introduction to Perpetual Traffic Nuggets!00:05:08 - Episode 307: 3 Steps To Finding The Perfect Audience For Your Ads00:10:06 - Episode 251: The 2 Essential Elements To Ultra High-Converting Video Ads00:14:50 - Episode 333: Training Your Brain And Scaling Your Business With John Assaraf00:22:59 - Episode 511: The 5 Step System To Lowering Your Cost Per Lead 40% Using AI00:26:41 - Closing Remarks!LINKS AND RESOURCES:Perpetual Traffic on Yo

  • When You Need a 3rd Party Attribution Tool With Austin Harrison

    12/09/2023 Duración: 43min

    Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.Chapters:00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase00:10:06 - Harnessing North Beam: Efficient Marketing Approaches00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials00:20:15 - Navigating Mid-Market Growth Hur

  • 2024 Digital Marketing Predictions with Ryan Deiss

    08/09/2023 Duración: 40min

    Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit. Chapters:00:00:00 Effective Ad Scaling: Strategies that Deliver Results00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions00:21:54 Digital Marketer's Edge: Certified Partner P

  • Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

    05/09/2023 Duración: 45min

    Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking. Chapters:00:00:00 Challenges in Valuing Digital Assets00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape00:15:29 A Deep Dive: The Importance of a Clear Growth Engine00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination00:23:12 The

  • The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

    01/09/2023 Duración: 42min

    Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.Chapters:00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing00:24:51 Th

  • Why Google Performance Max Now Kinda Sucks & When You Should Use It

    29/08/2023 Duración: 55min

    Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.Chapters:00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria00:05:12 The Montessori Impact on Entrepreneurial Success00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape00:27:51 Tech Giants Face-Off: Google vs. Meta on In

página 3 de 25