Cyrus Says

On this episode, Cyrus is joined by the amazing Dheeraj Sinha, CEO of Leo Burnett India, and host of the podcasf - Speakeasy with Dheeraj Sinha. Cyrus and Dheeraj talk about what his new podcast is about, why he felt the need to design a podcast that acts as a business playbook on how to build brands and scale them quickly, the things that can be learnt by talking to leaders of industries, and lots more. Cyrus and Dheeraj also discuss brands dominating market share, the significance of doing an MBA and the importance to question it, and more. Dheeraj also talks about his own journey to becoming the CEO of Leo Burnett, being born in Shahjahanpur, dreaming about being a band leader at wedding, going to Harvard University as part of a debate team from India, and more from his early years. Cyrus also asks Dheeraj about the two book that Dheeraj has written, how he ended up writing them, celebrities and product endorsements, good leadership, some of Dheerja's favourite brand campaigns in recent times, and tons to