Entrearchitect Podcast With Mark R. Lepage

Persuasive Proposals Sreoshy Banerjea is the creator of ATLAS: A 5-step proposal roadmap, that guides talented AEC marketers, who struggle with creating client-tailored narratives, learn how to craft persuasive proposals so they can win more RFPs. By day she leads Urban Design at NYCEDC, where she guides urban design strategy and oversees master planning efforts in NYC. She is the 2021 winner of AIA NY’s Service to the City award for her impactful contributions and initiatives that make NYC a better place, as well as a 2021 Fast Company Innovation by Design Honorary Award Recipient for her brainchild, DesignCorps. Prior to her time in the public sector, she has worked with a variety of internationally renowned architects, including Rafael Vinoly, and Dattner Architects. Sreoshy has a Master’s in Urban Design from MIT and a Bachelor of Architecture from Rensselaer Polytechnic Institute. This week at EntreArchitect Podcast, Persuasive Proposals with Sreoshy Banerjea. Connect with Sreoshy online at