Suncast

This solar industry is crossing the chasm, and the consumers at the “table” today, while they look similar, are much different from those consumers before who were predisposed to taking higher risks, trying technology in advance.  We're now moving to the early mass market, and they're going to be more risk averse.  The way we sold to the early adopters to get our first 3 million solar installations won’t get us the next 3 million And, let’s be honest, solar has a dirty little secret: It's not "set it and forget it; no moving parts."  When you step back and look at the 3 million solar assets in the field, there are assets that break every single day; the challenge is in finding them, surfacing them and responding to them. For too long the industry has ignored the post-installation experience, and the future of solar is actually dependent on changing this narrative and keeping the promises we’ve made, so we can scale to that next million consumers, and beyond. This is our latest educational serie