Knowledge@wharton
Making Customer Relationship Management Work
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:09:29
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Sinopsis
Customer relationship management or CRM is the buzzword du jour in business circles. To hear some proponents talk about it all a company needs to do is buy and install a sophisticated CRM software package to maximize its returns from customers. Wharton faculty members point out however that making CRM work involves doing a lot more. See acast.com/privacy for privacy and opt-out information.